NARS Launches "Runway, Real Way, NARS Way"

Videos Showcase How-To-Get The NARS Makeup Looks
Straight From NY Fashion Week

New York, NY, March 15, 2010 /PRNewswire/ — NARS Cosmetics continues to be a leader in makeup application with its latest project: "Runway, Real Way, NARS Way." The series of three videos illustrates how women can achieve the NARS look, straight off the runways of Fall/Winter 2010 New York Fashion Week.

NARS makeup artists Jenny Smith, Uzo and Jane Richardson outline the three key steps for recreating the makeup looks from top designers’ fashion shows for which NARS created the look: 3.1 phillip lim, Marc Jacobs and Thakoon, respectively. Each video, filmed backstage at New York Fashion Week, features a wearable take on the stylized NARS runway look that will be easy for women everywhere to recreate.

Always a proponent of real beauty, the models featured in the videos are women from the NARS Marketing department.

The NARS videos include the following looks, steps and products:

3.1 phillip lim:

  1. Highlight and Blend – Luxor Multiple, Riviera Multiple
  2. Set The Eyes – Nymphea Single Eyeshadow
  3. Define The Eyes – London Eyeliner Pencil, Larger Than Life Volumizing Mascara

Marc Jacobs:

  1. Satin Complexion – Sheer Glow Foundation
  2. Define Eye – Tokyo Duo Eyeshadow, Aigle Noir Soft Touch Shadow Pencil, Larger Than Life Lengthening Mascara
  3. Coral Lip – Barbarella Lipstick


  1. Illuminate – Orgasm Illuminator
  2. Contoured Cheeks – Lovejoy Blush
  3. Subtle Smokey Eye and Nude Lip – Bali Single Eyeshadow, Cruising Lipstick

The videos are accessible through the NARS YouTube Channel and Facebook Page. Additional exclusive information from the videos will be available through Twitter. Don’t miss out on future NARS news! Be sure to follow NARS on Facebook, YouTube and Twitter for insider access to the brand.

All products featured in the videos are available at

For additional information please contact NARS Cosmetics: Ashley Robb,

NARS Cosmetics

Founded by makeup artist François Nars in 1994 and acquired by Shiseido in 2000, NARS Cosmetics is the beauty brand for the modern independent woman. Audacious and iconic, NARS inspires women to express their individual beauty. NARS Cosmetics are distributed through upscale beauty and department stores globally. For more information visit: