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MultiVu's Digital Center Facilitates Efficient Archiving and Sharing of Multimedia Content

Platform enables users to upload their own content and provides direct access to PR Newswire's extensive media network

New York (April 21, 2009) /PRNewswire/ — Communications professionals and marketers now have total control over the management of their multimedia assets through MultiVu's new Digital Center, an online multimedia content management platform that enables organizations to control the availability and online distribution and archival of video, audio and digital photo content.

"The Digital Center stands out in the industry because it enables users to upload their own multimedia content through a user-friendly platform on which they can more nimbly and efficiently manage their multimedia assets," said Bev Yehuda, vice president, Products, MultiVu. "As more organizations create digital content, there is an increasing need for multimedia portals to archive, manage and make that information available, 24/7, to anyone, anywhere in a format that is easy to download. With The Digital Center's online platform, storing, sharing and distributing multimedia materials is a seamless process. It helps organizations to fully maximize their existing assets and make them readily available to media and consumer audiences."

MultiVu's Digital Center operates as a single online management system through which users can archive assets such as videos, photos and logos and easily make this content available to media and consumer audiences around the world. Another important attribute of MultiVu's Digital Center include the ability to download content in multiple formats that cater to journalists in the US and Internationally, and the unique ability to distribute an advisory to PR Newswire's vast communications network reaching thousands of media points and Web sites, and to the tens of thousands of members of PR Newswire for Journalists each time new content is uploaded.

The Digital Center offers a variety of public and password-protected distribution channels, including direct download capabilities for pre-screened and registered media, bloggers and websites. In addition to its archiving and distribution functions, The Digital Center promotes direct, one-on-one engagement through an optional comment and rating system that enables consumer and media to provide feedback on videos and other promotional materials. The Digital Center also offers reporting and tracking capabilities, such as the number of times a video is streamed and information on the media outlets that download full digital files.

Yehuda continued, "From content management to media distribution to engagement and reporting, the breadth and depth of The Digital Center is unparalleled."

The Digital Center is available with video archiving packages of 30, 60 or 90 minutes. Users can upload existing footage or enlist MultiVu to produce new video, audio or other multimedia assets. Videos produced through MultiVu receive unlimited storage and do not count towards the minutes in a package. The system supports MPEG-2 and MPEG-4 downloadable files, NTSC and PAL, and SD and HD.

MultiVu has also launched the Global Digital Center which provides a platform for customers worldwide to archive and share all of their video and multimedia content with global audiences. Multimedia News Releases (MNRs) distributed by MultiVu do not count toward packaged minutes and will automatically be uploaded to the Global Digital Center.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.