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EAT, DRINK AND BE MERRY WITH MIRASSOU WINERY

America's Oldest Winemaking Family Delivers Holiday Gift and Entertaining Ideas

HEALDSBURG, Calif. (November 24, 2009) /PRNewswire/ — The holidays are the quintessential time to enjoy and share wine. In fact, the right wine adds elegance to any holiday occasion and plays an important role as both a gift and entertaining staple at celebrations throughout the season.

"The wine you select should complement the food, look beautiful on the table and inspire toasts," says David Mirassou, wine expert and sixth generation of America's oldest winemaking family. "Wine is also perfect as a host or hostess gift, or a great solution for the hard-to-buy-for person."

David Mirassou offers these wine entertaining and gift-gifting tips:

  • Plan to offer your guests both a red wine and a white wine. Mirassou® Chardonnay has wide appeal because it is light on the oak with more fruit-forward flavors to maximize food pairing options. Mirassou® Pinot Noir, America's favorite premium California Pinot Noir1, has great versatility in food and wine pairings.
  • How much wine should you serve? A general rule of thumb is to plan on about one glass of wine per person for each hour of the gathering.
  • Stretch your wine dollar. Now is the time to take advantage of price breaks for purchases of six or more bottles at select supermarket chains. For an event, the savings can really add up.
  • Personalize a gift from the vine. With very little effort, wine can be a gift with a personal touch. Embellish purchased wine gift bags or boxes with festive ribbon and trim or add a custom neck tag by writing a note about the wine you're giving.

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1©Information Resources Incorporated. YTD wks ending Nov 9, 2008. Total U.S. Food & Drug. Volume Sales and Dollar Sales, Total Pinot Noir wine by segment. California Table Wine,
©2009 Mirassou Vineyards, Modesto, CA. All rights reserved.

About Mirassou Winery: The Mirassou family has been growing grapes and crafting superior wines in California since 1854, earning them the distinction of being America's oldest winemaking family. Today, the Mirassou wine style is light-bodied, refreshing and fruit-forward. Mirassou's premium wines – Pinot Grigio, Chardonnay, Sauvignon Blanc, Riesling, Pinot Noir, Merlot and Cabernet Sauvignon – retail for approximately $12 per bottle and are widely available in all 50 states. They can be located through Mirassou.com's "Where to Buy" section or by ordering at www.thebarrelroom.com.