MAYTAG BRAND LAUNCHES “FACES OF DEPENDABILITY”

Recognizing four dependable Boys & Girls Club professionals and inviting Facebook fans to acknowledge their friends and family

BENTON HARBOR, Mich. — May 12, 2011 /PRNewswire/ — Maytag brand’s new “What’s Inside Matters” campaign goes beyond their familiar product story to explore the more human side of dependability. And as part of that exploration, the brand is launching Faces of Dependability, a multi-media effort that will promote their ongoing relationship with the Boys & Girls Clubs of America (BGCA) as well as start a conversation about the quality they value most - dependability.

To launch this new program, Maytag identified four Boys & Girls Club professionals who are the human faces of dependability for their local organizations while introducing a robust Facebook experience. Facebook users are encouraged to take a deeper look at these special BGC honorees and recognize someone that’s dependable in their lives by going to Facebook.com/Maytag.

Maytag brand’s first honorees are as follows:

  • James Seaton, unit director, Boys & Girls Club of Lenawee in Adrian, Mich.
  • Jerry Glidewell, executive director, Fort Smith Boys & Girls Clubs in Fort Smith, Ark.
  • Latisha Franklin, Club manager, Boys & Girls Clubs of Greater Milwaukee, Wis.
  • Patrick J. Larkin, chief professional officer, Camp Lejeune Youth Activities, Marine Corps Base Camp Lejeune, N.C.

“Maytag brand is pleased to bring James, Jerry, Latisha and Patrick to the forefront and recognize their dependability, strength and dedication in inspiring others to perform to their potential,” said William Beck, director of Maytag marketing. “We also chose to launch our new ‘Faces of Dependability’ recognition program with Boys & Girls Clubs of America because they have a strong heritage of dependability, going back more than 100 years. They serve nearly four million youth annually helping them become productive, caring, responsible citizens.”

Nominated by their local Clubs, each honoree was selected for his or her strength, performance and dependable service to the community, the Club and the great futures of the Club members. The recipients will appear in Maytag brand’s national print campaign and will be recognized as part of the Faces of Dependability platform on Facebook.

To learn more about the Faces of Dependability recipients and to show appreciation to your own dependable friends and family, go to Facebook.com/Maytag.

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Maxima™ front-load and Maytag® Bravos® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has changed and saved lives, enabling young people to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in neighborhoods throughout the country and on U.S. military installations worldwide, providing a wide variety of youth development programs conducted by trained, professional staff. Key programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

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