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Color of Hope: Because All Women Are Worth It

NEW YORK, September 14, 2009 /PRNewswire/ — September is National Ovarian Cancer Awareness Month and L'Oréal Paris is leading the fight to raise awareness of this disease which claims the lives of nearly 15,000 women a year. With a longstanding commitment to female health and well being, L'Oréal has helped to raise an excess of $18 million for ovarian cancer research and awareness programs over the last decade.

Raise Funds with the Color of Hope Cosmetics Bag and Makeup Collection:

L'Oréal Paris will be offering the limited edition Color of Hope Cosmetics Bag, which includes four key products from the Color of Hope Makeup Collection. With every purchase of the Color of Hope Cosmetics Bag, L'Oréal Paris will donate $5.00 to the Ovarian Cancer Research Fund (OCRF). This universally flattering collection is only $29.95 (plus shipping). To purchase, please visit lorealcolorofhope.com.

The L'Oréal Paris Color of Hope Makeup Collection is every bit as inspiring, on-trend and fashion-forward, as they are hopeful. Featuring products for eyes, lips and nails, the collection teams up three shades: universally flattering shade of mauve, vibrant teal–the color symbolizing ovarian cancer awareness–and the on-trend accent shade of rich plum. L'Oréal Paris will donate $1.00 to OCRF from the sale of each item in the Color of Hope Cosmetics Collection. The collection will be available during the month of September at mass-market retailers nationwide.

Know the Signs & Symptoms – A woman's best line of defense against this terrible disease is to know there are identifiable signs and symptoms. We at L'Oréal Paris have developed lorealcolorofhope.com as a one-stop resource for information pertaining to ovarian cancer, including signs and symptoms and our PSA campaign.

Get Support Through the L'Oréal Paris OCRF Ovarian Cancer Hope Line – In partnership with CancerCare, a national nonprofit organization dedicated to providing free professional support for anyone affected by cancer, the L'Oréal Paris OCRF Hope Line has launched this September to provide callers with counseling, support and financial guidance. Staffed by professional oncology social workers, the line will serve as a valuable resource for women and their loved ones who are affected by the difficult experience on an ovarian cancer diagnosis. For help and support please call 1-800-OV-HOPE-1.

For additional information on the campaign or to obtain press samples from the collection, contact Patricia Rallis at prallis@bratskeir.com or 212-679-2233.



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