CALLING ALL "MARLEY & ME" DOGS!
Purina® Dog Chow® Brand Taps Marley & Me Movie Director to Serve as Celebrity Judge for National Video Contest to Find One-in-a-Million Dogs
St. Louis, Mo. (October 16, 2008) /PRNewswire/— Calling all dog owners - you could make your dog a part of Hollywood history. Does he have what it takes to be a star? Purina® Dog Chow® brand Dog Food is celebrating your unique dog by giving him the once-in-a-lifetime opportunity to have his video incorporated into the bonus section of the 20th Century Fox comedy Marley & Me DVD. In addition, a portion of each of the finalists' videos will appear during a "National Dog Show" commercial break on NBC and one lucky grand prize winner will get the chance to mingle with the stars by attending the Hollywood premiere of the movie. Based on the autobiographical book by John Grogan and staring Owen Wilson and Jennifer Aniston, Marley & Me chronicles the life and adventures of the Grogan family dog, a golden retriever named Marley.
David Frankel, dog lover and director of the upcoming Marley & Me movie, will help select the winning video in the national contest on www.longliveyourdog.com.
"Marley & Me is a film about life and love and the world's best-and-worst dog, Marley, who teaches his family what matters most in life," said David Frankel. "Now, as part of the Purina Dog Chow Marley & Me Video Contest, we invite you to send us a short video of your dog doing something only your dog would do, something playful and charismatic, something rascally and truly unique. Those endearing antics could help make him a canine star."
The Purina® Dog Chow® brand Dog Food "Marley & Me" only in theaters this ChristmasVideo Contest invites dog owners nationwide to visit www.longliveyourdog.com through October 31, follow the instructions and enter original videos capturing the essence of their dog's "Marley-esque" personality. All eligible videos will be judged based on their creativity, relevance to the "unique, rascally, and one-of-a-kind dog" theme and technical quality.
Capturing Your Dog's Marley-like Adventures on Video
It's the way your dog greets you at the door or the goofy way he runs around the yard. Your dog is one of a kind, and now his humorous antics could make him a star. Dog owners can visit www.longliveyourdog.com to upload up to three different 30-second videos of their playful pooches engaging in those entertaining, unprompted moments that make them just like Marley. VHS or DVD Video submissions, no more than 30 seconds in length, will also be accepted via U.S. mail at Purina Dog Chow Video Contest, PO Box 8241, Westport, CT 06888.
"Marley is the perfect example of a Dog Chow dog, and we know there are thousands of pooches out there just like him," said Kristen Edler brand manager for Purina® Dog Chow® brand Dog Food. "Dogs do the darndest things, and we want to share their rascally antics with the world. We are proud to celebrate all of America's unique dogs with this once-in-a-lifetime opportunity to be a part of Hollywood history."
Get Out the Vote for A Red Carpet Winner
From all of the submitted entries, up to 12 videos will be chosen as finalists and included in the bonus section of the Marley & Me DVD. In addition, a portion of each of these videos will be shown as part of a Purina® Dog Chow® brand Dog Food commercial during the "National Dog Show" broadcast on NBC on November 27, 2008. Then, the finalists' videos will appear on www.longliveyourdog.com where America will vote to help celebrity judge David Frankel determine the Grand Prize winner. The voting period runs from November 17 through December 5, 2008.
The grand prize winner will be awarded a red-carpet experience trip to Los Angeles to attend the Marley & Me Hollywood premiere in December.
"I've seen thousands of audition tapes in my 22 years of directing television and movies and I only look for the best talent," said Frankel. "I want to see dogs that stand out above the pack and have the ability to capture the hearts of movie audiences across the country."
For more information about the Purina® Dog Chow® brand Dog Food "Marley & Me" only in theaters this Christmas Video Contest, to view the complete contest rules or to submit original videos visit www.longliveyourdog.com. The Marley & Me movie will hit theaters nationwide on Christmas Day.
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world's largest food company.
About Twentieth Century Fox
One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.
