Splash of Color Brought to Diabetes Management
Online Sweepstakes Offer of 10,000 New OneTouch® UltraMini™ Blood Glucose Monitoring Systems in Choice of Four Colors
100 Winners to Also Win Personalized iPod® nanos Pre-Loaded with Diabetes Podcasts
New Colors Aimed at Making Glucose Testing Feel Less "Clinical" and More "Personal"
Milpitas, CA. (August 15, 2007) / PRNewswire / – LifeScan, Inc., a Johnson & Johnson company, has introduced the "What's Your Color?" Giveaway, an online sweepstakes that offers entrants the chance to win one of 10,000 OneTouch® UltraMini™ Blood Glucose Monitoring Systems in the color of their choice, as the product is now available in four different colors: Limelight™, Pink Glow™, Jet Black™, and the original color, Silver Moon™. The sweepstakes, which runs from August 15 through November 30, is available at www.UltraMiniColor.com.
As a leader in blood glucose monitoring for people with diabetes, LifeScan hopes to not only make it easier for customers to bring their personal sense of style and individuality to their testing but also to inspire them by introducing the fun and freshness of new color into their daily diabetes management.
"Many of my patients feel self-conscious about testing in public," said Steven Edelman, MD, clinical professor at University of California, San Diego, and founder of the non-profit organization Taking Control of Your Diabetes. "Having a cool, colorful, small device like the OneTouch UltraMini may help them be a little bit more open with their diabetes and allow them to test on a more regular basis."
In addition to the sweepstakes offering of the new OneTouch UltraMini Meter in colors, 100 of the 10,000 winners will be selected at random to each receive an iPod® nano, which will also be provided in the winner's choice of color and engraved with a personalized message selected by the winner. The iPod nanos will be pre-loaded with diabetes-related podcasts, making them an educational tool that provides valuable information for people with diabetes. In addition, the ability to download music or content that users can listen to while exercising helps make the iPod nanos a motivational tool for exercise, which is an important part of daily diabetes management.
Visitors to the fun, colorful Web site (www.UltraMiniColor.com) will also have an opportunity to vote their opinion on potential future colors for the OneTouch UltraMini Meter. The Web site also offers short videos featuring real people with diabetes, a diabetes specialist, and a professional color consultant, all discussing how color and personal choice can make a difference in blood glucose testing.
LifeScan recently introduced the new color selections for the meter in hopes of helping glucose testing feel a little less clinical to users and a lot more personal. With a sleek and visually striking shape and size that already stand out among the meters available today, the OneTouch UltraMini also provides fast, accurate blood glucose results in a light, easy-to-use meter. The addition of the new colors only increases its appeal.
"A product in a color you like can have a powerful impact on how you react to the product and how you use it," says Jill Morton, professional color consultant and owner of Colorcom, which advises businesses, designers and architects on the subject of color. "People with diabetes only stand to benefit from using a blood sugar meter in a color they've selected themselves, because it brings in the element of personal choice. When you have a chance to choose the color, you feel a lot better about using a product."
To enter the sweepstakes for a chance to win a OneTouch UltraMini Meter and a chance to win an iPod nano—both in the colors of your choice—visit www.UltraMiniColor.com. The sweepstakes is open to any individual that is 18 or older, a legal U.S. resident, and has diabetes. Information about further rules associated with the sweepstakes is available at the same Web site.
LifeScan, Inc., a Johnson & Johnson company and a leading maker of blood glucose monitoring products, is dedicated to creating a world without limits for people with diabetes. For healthcare professional resources, and information on diabetes care and LifeScan products and services, visit www.LifeScan.com.
Contact InfoLara Markenson
Robert Marston And Associates
212 371 2200