This page has been optimized for print.

Life Insurance Awareness Month is the Ideal Time for an Insurance Review

Wonders of Life Photo Contest to Get Americans Thinking About Life Insurance Needs

Arlington, VA - September 1, 2009 /PRNewswire/ — If you had a choice between thinking about life insurance or entering a photo contest with the chance to win great prizes, which would you choose? Okay, don't answer that. But what if you could do both at the same time? In conjunction with the beginning of Life Insurance Awareness Month, the nonprofit LIFE Foundation today kicked off the "Wonders of Life" Photo Contest to provide Americans with a fun way to get them thinking about their life insurance needs.

Photo Contest Details

Throughout September, Americans are encouraged to visit and upload a photograph that captures a wondrous moment in the life of their family, the kind of moment that life insurance can preserve.

"People want the very best for their loved ones and work hard to provide them with a comfortable lifestyle and every opportunity to experience the wondrous moments that life has to offer," said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of LIFE. "But people need to think about what would happen to their loved ones' quality of life if something were to happen to them. We hope that our contest will help Americans realize how life insurance can help preserve all that they've worked so hard to achieve."

The grand prize winner will receive a Canon T1i, 12.2-Megapixel Digital SLR Camera. Five runners-up will win $150 gift cards to LIFE will announce the winners of the "Wonders of Life" Photo Contest on or around November 18, 2009 and feature winning photos on its website. The deadline to enter is September 30, 2009. Entrants must be 18 years or older. For more information about the contest, visit

Chris Noth is the national LIAM spokesperson

Another way LIFE hopes to get Americans to think about their life insurance needs is by engaging the services of a celebrity spokesperson with a firsthand understanding of the benefits of life insurance. Actor Chris Noth, star of Sex and the City and Law & Order, was just nine years old when his father died in a car accident, leaving behind his mother to raise Chris and his two brothers on her own. Fortunately, Chris' father was an insurance agent and understood the value of life insurance. The proceeds from his insurance helped the Noth family during that difficult time and enabled Chris' single, working mother to put three sons through college. Throughout September, Chris' story will be shared publicly in national TV and radio and public service announcements. Chris' 60-second TV PSA can be seen at

Insurance Information on the Web

The LIFE Foundation coordinates LIAM on behalf of the life insurance industry and the public is encouraged to visit its website for help understanding their life insurance needs. LIFE's homepage, located at, currently features links to Chris Noth's TV PSA, a short video that explains how life insurance can preserve the "wonders of life," and links to popular site features such as LIFE's Life Insurance Needs Calculator and its Life Insurance 101 Flash video.

LIFE also maintains dynamic sites on YouTube, Facebook and LinkedIn, and is particularly active on Twitter. In addition to sending out a life insurance tweet every business day during the month of September, LIFE is using the popular micro-blogging website to develop the ultimate list of the "wonders of life insurance." On August 19, 2009, LIFE launched the "Wonders of Life Insurance" Twitter Contest. The promotion runs through September 18, 2009. Everyone who submits an eligible tweet will be entered into a raffle to win a flip video camera. The first 500 people to submit eligible tweets will receive a "7 Wonders of Life Insurance" scroll pen. More information about the Twitter Contest is available at

realLIFEstories to Be Featured in Newsweek

For the 14th consecutive year, LIFE has partnered with Newsweek, Inc. on the realLIFEstories Client Service Award Program. Earlier this year, LIFE and Newsweek asked insurance agents to share stories describing how insurance helped their clients at times of great financial and emotional need. The four top stories, as determined by an independent judging panel, will be featured in the September 14, 2009 issue of Newsweek, available on newsstands beginning on September 7, 2009.

An Industry-wide Campaign

September has become a focal point in the industry's attempt to address the problem of too many Americans lacking adequate life insurance protection. LIFE estimates that 68 million adult Americans have no life insurance at all, and most with coverage have far less than experts recommend. In response to this underinsurance problem, hundreds of life insurance organizations and thousands of individual producers participate in LIAM each year. Some of the nation's top companies participating this year include State Farm, New York Life, Penn Mutual, AEGON, MassMutual, John Hancock, Guardian, Principal Financial Group, Prudential, Southern Farm Bureau, COUNTRY Financial, American National, Farm Family and Illinois Mutual.

About Life Insurance Awareness Month

Life Insurance Awareness Month was created by the LIFE Foundation in response to growing concern about the large number of Americans who lack adequate life insurance protection. According to LIMRA International, 68 million adult Americans have no life insurance, and most with coverage have far less than most experts recommend. Held each September, Life Insurance Awareness Month is an industry-wide effort involving hundreds of leading companies and thousands of insurance advisors.

About LIFE

The Life and Health Insurance Foundation for Education (LIFE) was founded in 1994 in response to the public's growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance products that best fit their needs. To learn more about these topics, please visit