NEW GLOBAL TEXTING CHAMPIONS CROWNED AT 2011 LG MOBILE WORLD CUP IN NEW YORK CITY

Team Panama Wins USD $100,000 and Claims the Title of Fastest, Most Accurate Texters in the World

SAN DIEGO, January 27, 2011 /PRNewswire/ — LG Mobile Phones crowned the winner of the second annual LG Mobile World Cup today, naming the sister duo, Cristina Sales Ancines, age 20, and Jennifer Sales Ancines, age 15, from Panama as the “World’s Fastest Texters.” Defeating competitors from 16 countries to take home the title of LG Mobile World Cup Champions, the pair completed rigorous texting challenges and games to take home $100,000 in prize money and bragging rights that will last a lifetime.

Demonstrating their skills using the LG BL20 and the LG GT350, Cristina and Jennifer texted their way into World Cup glory by winning the final round of game play. Contestants from South Korea placed second and took home $20,000, while team Brazil placed third and won $10,000.

“We are so excited to have won this world title,” said Cristina. “Participating in this competition and getting to meet so many people from around the world has been a great learning experience and has led to many new friendships,” added Jennifer

In addition to the main competition, players also competed for the opportunity to break the Guinness World Records® achievement for the fastest texting on a QWERTY mobile phone device. Player, Cheong Kit Au from Australia, broke the current Guinness World Records® record for the fastest texting on a QWERTY mobile phone with a 264-character text he typed in just 1 minute and 17 seconds.

The 2011 LG Mobile World Cup took place on Jan. 26 in New York City at the historic Gotham Hall. During the competition, players competed in various texting missions, including wall of dark, monster guide, legendary trillion, touch-phone game (TBD), monster’s swamp and racing relay. In each mission, contestants were tasked with the challenge of typing in phrases on their LG mobile devices exactly as they appeared on nearby LG plasma screens with no mistakes or abbreviations, all while trying to out-text than their opponents.

Finalists selection for the LG Mobile World Cup began with a series of national texting contests across 16 countries including Argentina, Australia, Brazil, Chile, El Salvador, Guatemala, Honduras, Indonesia, Korea, Morocco, Nicaragua, Panama, Portugal, South Africa, Thailand and the U.S. After several months, 26 contestants were chosen to compete in the hopes of becoming the word’s fastest texter.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean won (USD 43.4 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.