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Lands' End Introduces New Fit System; It's as Easy as 1, 2, 3

Simply Spot the Dots to Find a Favorite Fit

DODGEVILLE, WIS. (April 8, 2009) /PRNewswire/ — It's not a one-size-fits-all world when it comes to fashion. To offer women even more fit options than ever before, Lands' End has introduced the new Fit System online, in catalog and at Lands' End Shops at Sears to help women find a preferred fit. Whether it's Fit 1 (Modern), Fit 2 (Original) or Fit 3 (Traditional) or a combination, the new Fit System will help guide women to find a preferred fit in everything from tees to jeans.

"The new system was specifically designed to allow women to shop by selecting their favorite fit," said Barbara Wagner, women's merchandising manager for Lands' End. "We have introduced a new, Modern Fit called Fit 1 based upon customer requests, however, we knew women would continue to look for the Lands' End original or Traditional Fit as well. The new Fit system allows shoppers to quickly identify preferred fits offering a seamless, stress-free shopping experience."

Fit 1 is a new, Modern Fit that creates a flattering silhouette. The tops in this fit are slightly longer and fitted through the body while the Fit 1 pants sit lower on the waist, but always provide welcome coverage. Fit 1 is the closest fit Lands' End offers without being too tight and is definitely not boxy. "It's exciting for Lands' End to introduce Fit 1 to our assortment for the modern woman," said Suzanne Bryant, vice president of design.

"Women from around the country provided feedback that they love Lands' End styles but wanted a more shapely fit," said Bryant. "Our answer is Fit 1, shapely without being too tight in new styles and choices in fresh colors and patterns to give women the fit they really want."

Fit 2

Fit 2 is Lands' End's Original Fit that flatters most women. Tops are neither too slim nor too loose with a natural look, and they land on the high hip. Pants sit slightly below the natural waistline. Fit 2 can easily be mixed and matched within a woman's wardrobe with styles from Fit 1 or Fit 3 to optimize the look. "Fit 2 is the most universal fit; it's not too tight and not too loose. It's a really great fit for most body types," said Bryant. "Many women may prefer Fit 1 for their tops and Fit 2 for their pants or vice versa since Fit 2 is easy to wear and flatters most body types from size 4 to 26 women's."

Fit 3

Fit 3 is a classic, Traditional Fit with styles that offer a generous cut through the body. The tops were designed to offer a relaxed fit and special focus was also placed on adding length to short sleeves for a little more coverage that a lot of women want. Fit 3 pants are also relaxed, and many styles have elastic waists built in for ultimate comfort.

"For the Fit 3 woman, we have more styles and updated looks for spring 2009," said Bryant. "Fit 3 is guaranteed to be comfortable and versatile in classic styles that women love."

Lands' End has made it easy for women to spot favorite fits via the catalog, online or at the Lands' End Shops at Sears through the use of a simple identification system. New apparel items are now clearly identified with a blue dot and the corresponding fit number. Finding the perfect fit just became as easy as 1, 2, 3.

About Lands' End

Lands' End® is one of the world's largest retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands' End offers an innovative collection of fine-quality goods for the home. Lands' End merchandise can be purchased online at, by calling 1-800-800-5800 and by visiting the Lands' End Shops at Sears. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®

Press Contact:

Kira Gutknecht
Lands' End