Land O'Lakes to Offer Butter in Half Sticks in One-Pound Package
Half Sticks Previously Available Only in Half-Pound Package
(ST. PAUL, Minn.) Feb. 18, 2008 / PRNewswire / – Changing demographics and time-starved U.S. consumers have prompted Land O'Lakes to offer a new stick configuration within its flagship 1-Lb. package size of LAND O LAKES® Butter.
Due to the demand for convenience packaging, the company announces today that it will offer a new 1-Lb. package of LAND O LAKES® Salted Butter with eight (2-ounce/one-quarter cup) "Half Sticks" in addition to its original package with four full-length, quarter-pound sticks.
LAND O LAKES® 1-Lb. Salted Butter in Half Sticks offers consumers the convenience of not having to cut or rewrap partially used sticks. As a result, the butter is used while it is still fresh. The one-quarter cup Half Stick is ideal for many smaller recipes and prepared dishes calling for that exact portion of butter.
Initially, LAND O LAKES® 1-Lb. Salted Butter in Half Sticks will be available in 21 states along the Eastern Seaboard and Southeastern part of the country, including: Alabama, Connecticut, Delaware, Florida, Georgia, Kentucky, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Virginia and West Virginia.
LAND O LAKES® 1-Lb. Salted Butter in Half Sticks will begin appearing in grocers' dairy cases next to packages of other LAND O LAKES® Butter products in February. In order to differentiate from traditional LAND O LAKES® Butter packages, the 1-Lb. Half Stick package will have an information burst on the left hand side stating, "New Size! 8 Half Sticks."
Half Sticks are currently available in ½-Lb. packages of LAND O LAKES® Salted Butter. This packaging configuration was introduced in 2006. While the ½-Lb. package is not as widely available as the 1-Lb. package, the Half Stick size generated incremental butter sales, particularly among consumers who enjoyed the convenience the new packaging offered. The sales success of this Half Stick size and ongoing consumer requests for larger packaging built support for the broader-scale roll out in the 1-Lb. Half Stick package size. As a result, consumers will soon be able to buy LAND O LAKES® Salted Butter in three types of packaging—in a ½-Lb. or 1-Lb. package with Half Sticks, or in a 1-Lb. package with full-length, quarter-pound sticks.
Land O'Lakes is the only butter manufacturer offering butter in Half Sticks. This latest offering is part of a company effort to introduce innovation and convenience to the butter category. This initiative has led to the introduction of such products as LAND O LAKES® Spreadable Butter with Canola Oil and LAND O LAKES® Light Butter with Canola Oil, as well as the FlavorProtect® Wrapper, the company's exclusive, specially designed butter wrapper that seals in freshness and keeps out other flavors.
Land O'Lakes, Inc., a Minnesota-based food and agriculture company, is a leading supplier of quality dairy products. In 1921, Land O'Lakes began making butter from sweet—not sour—cream. Ever since that breakthrough, the company has been a leading producer of butter and other pure, wholesome dairy products that deliver simple goodness to consumers. Visit www.landolakes.com anytime for great recipes and meal ideas.