Lancôme Declares October 22 Genes Day

New York, NY, October 19, 2010 /PRNewswire/ — Lancôme is unveiling Genes Day on October 22, a one day fundraiser in support of St. Jude Children’s Research Hospital.

In celebration of the beauty of scientific research, Lancôme will donate $7 from each bottle of their latest skin care breakthrough, Génifique Youth Activating Concentrate, sold that day to St. Jude Children’s Research Hospital to support the research and treatment at St. Jude.

Internationally recognized for its pioneering work in finding cures and treating children with cancer and other catastrophic diseases, St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay.

Génifique Youth Activating Concentrate is the product of ten years of research and recipient of seven international patents and counts celebrities such as Julia Roberts and Christina Hendricks as fans.

Lend your support to the cause by purchasing a bottle of Génifique Youth Activating Concentrate to support St. Jude on October 22 at all Lancôme counters in the U.S. and on www.lancome-usa.com.

Support Genes Day on Twitter: @lancomeparis, #lancomegenesday