Chad Ochocinco and Terrell Owens Face Off in Klondike® Online Roast
Roast Pits Player Against Player to See Who Has a Thicker Shell
ENGLEWOOD CLIFFS, N.J. (November 11, 2009) /PRNewswire/ — Chad Ochocinco and Terrell Owens are known for taking hard hits on the gridiron, but what about when the pads come off? In celebration of its thicker, more chocolatey shell on six varieties, Klondike® wants to test the thickness of the pro football players' shells off the field. The iconic ice cream brand has brought together two of the sport's most talented and outspoken players to try their hand at a little comedy — roast style — with the Klondike® "Ocho - TO Thicker Shell Face-Off," launching today on the Klondike® Fan Page on Facebook at www.Facebook.com/Klondike.
The roast will take place over a two-week period. Starting November 11, Ochocinco will roast Owens for one week with lighthearted messages to test the thickness of Owens' shell. The tables turn November 18 when Owens roasts Ochocinco. During their respective roasting periods, Owens and Ochocinco will have an opportunity to fire back at their antagonist.
"I'm excited for this opportunity to slam my friend Chad," said Owens. "What would you do for a Klondike® bar? How about what wouldn't Ochocinco do for attention?"
"The interesting one is very pleased to be working with Klondike®," said Ochocinco. "I can eat ice cream, embarrass TO and perfect my craft all at the same time…while still looking good. POW!"
During these two weeks, consumers are invited to follow along with Owens and Ochocinco, and will be able to join in on the fun by submitting their own "roast" comments in a 500-character-or-less message on the Klondike® Fan Page on Facebook. Five consumer roasts will be selected and posted each week.
Klondike® Bars Get a Thicker Chocolatey Shell
Indulge in more chocolatey goodness with Klondike®. Six of the Klondike® stickless bars now have a thicker chocolatey shell…with 25 percent more chocolatey coating! And they are now made with a delicious, creamy light ice cream. Varieties featuring the thicker chocolatey shell include Original, Krunch™, Double Chocolate, Whitehouse Cherry, Dark Chocolate and Neapolitan. Klondike® bars are available in packages of six and retail for approximately $4.29. For more product information and fun, visit www.KlondikeBar.com to check out the product freezer and Man Cave.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.
