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PEEPS® ALERT

CHOCOLATE COVERED PEEPS® ARE JUST BORN!

Bethlehem, PA. — February 24, 2010 /PRNewswire/ — MAKE WAY this spring, for a NEW generation of PEEPS® - PEEPS® Chocolate Covered Marshmallow Chicks. For the first time, Just Born introduces its iconic PEEPS® Chick shape, covered in delicious chocolate. These NEW PEEPS® Chocolate Covered Chicks are available in creamy milk chocolate and rich dark chocolate and are wrapped in conveniently sized 1.0 oz. single-serve packages. They will be available at your favorite stores.

Chris Schneeweiss, Brand Manager for PEEPS® Brand Marshmallow Candies, commented, “We are really excited about this new offering. We chose the Chick shape because it is a popular Easter icon that everyone loves. We wanted to appeal to all taste buds, so we are offering this item in both milk and dark chocolate. These PEEPS® will please loyal fans and entice newcomers, perhaps becoming our biggest hit ever.”

Other Delectable News:


Just Born welcomes NEW PEEPS® Orange Marshmallow Bunnies into the growing PEEPS® family. PEEPS® Chicks and Bunnies are available in all of the season’s favorite colors: yellow, pink, blue, lavender, green and orange.

Just Born Easter Family

  • NEW PEEPS® Chocolate Covered Marshmallow Chicks available in individually wrapped packages.
  • NEW Orange PEEPS® Marshmallow Bunnies available in Take-Home packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies available in Take-Home packages.
  • PEEPS® Sugar-Free Yellow Chicks available in Count-Good packages.
  • PEEPS® are available in wide array of shapes, colors and flavors.

For craft/recipe ideas or for more information about the PEEPS®, HOT TAMALES® and MIKE AND IKE® Brands, fans can visit www.marshmallowpeeps.com, www.hottamales.com, www.mikeandike.com or www.justborn.com

Just Born, Inc.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

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