John Hancock Financial Network Introduces Retirement Ready iPad App to Engage Clients in Retirement Income Conversation
BOSTON, MA (December 12, 2012) /PRNewswire/ — John Hancock Financial Network today introduced the Retirement Ready iPad app, an interactive tool designed to help financial professionals engage prospects and clients in an educational retirement income conversation. The app, which is customizable to display the representative’s name and firm, includes information on the basic concepts of retirement income in distinct chapters, videos, exercises and interactive worksheets.
“Retirement income planning is a huge need for a significant portion of the population, and this tool is perfect for assisting a financial professional to have a personal, engaging, and useful discussion about retirement income with clients,” said Bruce Harrington, vice president, Sales and Business Development, John Hancock Financial Network.
The content is robust covering the client’s personal vision of retirement, the differences between the accumulation and distribution phases of life, detail on some of the key risks in retirement including longevity, market volatility and inflation, and creating a sustainable retirement income using a product allocation approach.
“Our representatives are embracing tablets as a part of their sales process and the Retirement Ready app has created tremendous excitement as an excellent tool to help them engage and educate their clients,” said Greg Melton, director, Retirement Income, JHFN.
Melton explained that because the app includes everything a rep would need to have a full discussion of retirement income planning, this format works for different levels of the conversation, depending on how much the client knows about the subject or has thought about his or her own situation.
“Because the app format is so adaptable, the representative can have an in-depth conversation if necessary – or a discussion that just hits the points the representative feels would be most useful, depending on the situation. The interactive nature of the worksheets and the on-demand feeling of the videos help to emotionally engage the client in the experience,” said Melton.
As with the original Retirement Ready microsite, JHFN worked with Blue Rush, an award winning digital marketing firm, to develop the iPad app. Larry Lubin, president & CEO of BlueRush, said, “Marrying the Retirement Ready content to the iPad app format increases the ease with which financial professionals can begin the conversation and the degree to which clients become engaged and educated.”
The Retirement Ready app is available now in the iTunes App store. General educational content will be available to the general public while the interactive tools will be accessible only to JHFN representatives.
IMPORTANT: The projections or other information generated by Retirement Ready regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
Results will change with each use and over time.
In most circumstances, Retirement Ready favors products which offer guaranteed income streams such as variable annuities with guaranteed income riders and single premium immediate annuities due to the lifetime income features associated with these types of products.
About John Hancock Financial Network
John Hancock Financial Network is a national network of independent firms with approximately 1,900 financial professionals across the U.S. A leader with the stability and scale to offer an innovative business model, John Hancock Financial Network gives entrepreneurial financial professionals the power to effectively build unique businesses, based on their own vision and market opportunity. For more information on John Hancock Financial Network and its national network of independent firms, visit www.johnhancockfinancialnetwork.com.
Securities offered through registered representatives of Signator Investors, Inc., member FINRA, SIPC. 197 Clarendon Street Boston, MA 02116. BlueRush is independent of John Hancock Financial Network and Signator Investors, Inc.