JOCKEY™ LAUNCHES TV AD WITH SPOKESMAN TIM TEBOW

Ad Features the Brand’s Newest Underwear Innovation, Jockey® staycool

Kenosha, Wis. (March 30, 2011) /PRNewswire/ — Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable.

The commercial opens with Tim Tebow walking down a city sidewalk on a sweltering day. As he walks, cooling imagery appears on Tim’s shirt to illustrate how the technologically-advanced Jockey® staycool collection keeps Tim cool on even the hottest days. The spot is scheduled to air on April 4, and will run through August on national cable, DRTV and DISH/DirecTV networks including, ESPN, E!, CNN, Spike, Discovery and more. The ad was created by Arcade Creative Group and directed and produced by Motion Theory.

“The commercial is part of a larger integrated campaign to support Jockey® staycool, and reinforce our commitment to offering cutting-edge products to our customers,” said Jockey Chief Marketing Officer Dustin Cohn. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey® staycool brand.”

Jockey® staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

The new product line blends fashion and innovation, and features Outlast® technology that absorbs, stores and releases excess heat to maintain your optimal skin temperature. Originally developed for NASA, Outlast® technology has provided temperature regulation for more than 20 years and is a certified space technology. Jockey is the first U.S. company to offer underwear treated with Outlast® technology with the launch of Jockey® staycool. The line is available in multiple styles and colors for men and women, with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.

For more information on Jockey® staycool, visit us on Jockey’s Facebook page. To preview the commercial, visit Jockey’s YouTube page. Jockey® staycool is available at Jockey.com, 1-800-JOCKEY1, Jockey-branded retail stores and various fine retailers across the U.S. and Canada.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and is dedicated to extraordinary customer service. Find archived press releases and information about Jockey’s marketing programs at Buzz.Jockey.com. Shop at Jockey.com, call us at 1-800-JOCKEY-1, Like us at facebook.com/jockey, follow us at Twitter.com/Jockey, read our blog at Blog.Jockey.com, find job opportunities at LinkedIn.com/Jockey-International-Inc and enjoy our videos at YouTube.com/Jockey.


Tags: underwear, innovation, fashion, apparel, technology, sports, Tim Tebow, cool, staycool, Outlast, Jockey