Jewelry Television® Loves Your Heart
Shopping Network to Support American Heart Association’s Go Red For Women Movement
Knoxville, TN, February 4, 2011 /PRNewswire/ — Jewelry Television® (JTV) is showing its support for the American Heart Association’s Go Red For Women® movement by launching “Love Your Heart,” a comprehensive, multimedia initiative aimed at raising awareness and educating viewers about the risks of heart disease.
“Ninety percent of our customers are women,” said Tim Matthews, CEO of JTV, “and ironically, ninety percent of women have one or more risk factors for developing heart disease. We view our support of this movement as an opportunity to ignite passion among the millions of women who shop with us. JTV wants the customers we value to make it their mission to fight heart disease.”
The “Love Your Heart” initiative begins on February 1, 2011 and includes the following elements:
- JTV will “Go Red For Women” for 24 hours on Friday, February 4th encouraging viewers to make it their mission to tell 5 women you want them to live, and we can help stop heart disease in our lifetime.
- JTV is releasing a limited edition “Love Your Heart” necklace to remind women to make it their mission to fight heart disease.
- Customers will be offered the opportunity to add $1 or more to purchases to help fund important research and educational programs for the Go Red For Women movement.
- JTV is contributing money as well as valuable airtime and other media resources in support of the Go Red For Women movement.
“It is staggering to think that heart disease is still the number one killer of women age 20 and over, killing approximately one woman every minute,” said Tim Matthews, CEO of JTV. “If the Love Your Heart initiative saves one life, we will have used our platform for reaching millions of women effectively,” he said.
Please Note: JTV is a proud supporter of the American Heart Association’s Go Red For Women movement. This in no way implies an endorsement from the American Heart Association in regard to JTV’s products or services.
About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fourth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2009. For more information, visit JTV.com.