J.D. Power and Associates Reports:
Dogpile Ranks Highest in Customer Satisfaction among Search Engines for a Second Consecutive Year
WESTLAKE VILLAGE, Calif.: 17 October 2007 / PRNewswire / — For a second consecutive year, Dogpile ranks highest among search engines in satisfying residential Internet service subscribers with primary search, according to the J.D. Power and Associates 2007 Residential Online Service Customer Satisfaction StudySMreleased today.
The study, now in its fourth year, examines consumer behavior, experiences and satisfaction of Internet service subscribers with the most frequently used online services. These include search engine/functions, web portal, instant messaging, social networking, music downloading services and online console gaming systems.
Dogpile improves by 14 points since 2006 to earn a score of 818 on a 1,000-point scale. Dogpile performs particularly well among Internet service subscribers in all three factors that determine overall satisfaction (listed in order of importance): functionality, ease of use and results. Google follows Dogpile in the rankings with a score of 794, while Ask.com follows Google, earning a score of 784.
"Dogpile continues to differentiate itself from its competition in two key ways," said Frank Perazzini, director of telecommunications research at J.D. Power and Associates. "First, Dogpile's meta search capabilities provide a one-stop search experience for Internet users by aggregating the results of many of the major search engines simultaneously. Secondly, users report that they are particularly satisfied with the limits that Dogpile places on the amount of paid advertising that accompanies search results."
The study also finds that the number of customers who report using search engines on a daily basis has increased from 66 percent in 2006 to 70 percent in 2007. Google remains the most widely accessed search engine in the study, experiencing an increase in usage of 7 percentage points from 2006 to 58 percent in 2007.
"In a market where most providers are, at best, maintaining their share, Google posts a significant share gain for a third consecutive year," said Perazzini. "Google continues to be particularly successful at making its name and brand synonymous with the execution of an internet search. Even though Dogpile, Ask.com and others also provide high levels of satisfaction, it will be quite difficult for them to break Google's grip on the market."
The 2007 Residential Online Service Customer Satisfaction Study is based on responses from 10,787 residential customers of Internet service providers nationwide. For more information on search engines/functions, visit www.jdpower.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mcgraw-hill.com.
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|Customer Satisfaction Index Scores
|Primary Search Engine/Search Function
|(Based on a 1,000-point scale)
|Search Engine/Function Average