JANE LAUNCHES THE FIRST VALUE – PRICED ORGANIC LINE: BE PURE® AGUACEUTICALS®
New Collection Propels JANE into the "Healthy Beauty" Category
Baltimore, MD, October 10, 2008 /PRNewswire/ — Lisa Yarnell, CEO, JANE & Company, Inc., announced today the launch of JANE Be Pure® Aguaceuticals®, a new active, natural collection of face makeup with hydrating ingredients. JANE Be Pure® Aguaceuticals® is the brand's next franchise following the successful introduction of JANE Be Pure® Mineral in 2007, now, the #1 mineral brand according to AC Nielsen.
Shipping to stores in December '08, JANE Be Pure® Aguaceuticals® includes natural hydrating products made with active naturals and certified organics such as: White and Green Tea – a known antioxidant for anti-inflammatory and skin care; Organic Aloe; Lemon Balm and Comfrey complex which hydrate and moisturize to reduce the appearance of fine lines on skin.
In an effort to respond to environmental concerns, JANE has made a commitment that 90% of the packaging for this Collection is 100% recyclable or made with post-consumer recycled materials. For instance, the compacts are made from recyclable paperboard; the tubes, jars and cases for Aguaceuticals® are molded with 50% post-recycled materials.
According to Yarnell, "This isn't just about going green. This is about adding water and hydration to your everyday regime. Be Pure® Aguaceuticals® are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful."
The Aguaceuticals® line includes naturally hydrating cosmetics such as Sheer Tinted Moisturizers, AguaGlow Bronzers, AguaMousse Eye Shadows, Cooling EyeStix, Agua BlushStix, Agua Lipstix and Natural Mascara with Olive Oil and vitamin enhancements including Pro-Vitamin B. Retail prices range from $5.00-$8.00.
About JANE
JANE fills a niche between value and prestige cosmetic lines. JANE is a small organization that can act quickly on trends, and also bring high quality products to the mass market at value prices. Sold in mass merchant retailers and better drugstores throughout the U.S. and Canada, JANE has been featured in hundreds of national beauty magazines for editorial recognition. The brand was featured on ABC-TV's "Good Morning America" in a segment about value and quality cosmetics where JANE won, hands down, in a blind product use test over department store high-end brands in the mascara category. www.janecosmetics.com
