Dogpile.com Lends A Paw to ASPCA with $1 Million Fundraising Campaign
Tough Economic Times Mean More Animals in Shelters, with Less Help
BELLEVUE, Wash. (November 12, 2008) /PRNewswire/ — Tough economic times are hitting even the smallest creatures, as animal shelters struggle with rising populations and shrinking contributions. Looking for a creative way to help pets in need, Dogpile.com has launched the Search & Rescue program to raise money for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).
Dogpile.com, a search engine that pools results from all major search engines, is donating a portion of revenues from searches conducted on the Dogpile Web site to the ASPCA®. And, the giving doesn't stop there: consumers can continue to give without spending a penny of their own money by using a downloadable Search & Rescue toolbar. Dogpile.com's Search and Rescue program has a goal of raising $1 million through the end of 2009 by inviting consumers to do what they already do - search the Web.
A study of current giving trends conducted by Dogpile.com found that Americans who typically give to charities are cutting back on their donations by nearly half from last year, and they expect that animal charities will suffer among the most compared to other organizations and civic causes. The situation is compounded by the fact that nearly one in five Americans has had to give up a pet - or know someone who has - due to financial hardship.
"We know that like us -- most Americans have their hearts in the right place when it comes to animal welfare, but many don't have the means to give at this time," said Stacy Ybarra, Senior Director of Corporate Giving. "Programs like Search & Rescue can change the way corporations and consumers approach charitable giving. You search and together, we rescue - it's as easy as that."
Dogpile.com has a history of pet philanthropy programs: for example, the company has raised funds for the Humane Society of the United States and is a Petfinder.com partner, integrating their directory of adoptable pets into Dogpile's widgets, toolbars and website. Its loyal users and employees have also expressed a passion for pets, which ultimately led to the creation of the Search & Rescue program.
"The fact that animal lovers everywhere can help the ASPCA simply by searching the Internet with Dopile.com speaks to the unique and simple ways in which we can all give back," said ASPCA President & CEO, Ed Sayres. "Through the support from Dogpile.com and consumers everywhere who use the Web site to search, we can continue our mission of helping animals in need."
Additional information from the Dogpile.com Study:
- Animal welfare organizations appear second on a list of charities that will suffer the most this year. They fall just two percent below The Arts, Culture and Humanities.
- Four in five Americans studied are concerned about animal welfare and 62 percent claim they're dedicated to animal welfare causes, but they can't afford to give to animal welfare charities.
- Eighty percent of people surveyed agreed that if they knew there was a way to donate money to charity through their actions - instead of actually spending their own money - they would do it. And, 91 percent said they would give more money to organizations and civic causes if they were in a better place financially.
For more information about Search & Rescue, go to www.dogpile.com/rescue
For more information about the ASPCA, please visit www.aspca.org.
About InfoSpace, Inc.
InfoSpace, Inc. is a leading developer of metasearch products to help people easily search and discover the web. InfoSpace uses its proprietary metasearch technology that combines the top results from the leading search engines to power a portfolio of branded Web sites, including Dogpile (www.dogpile.com) and WebFetch (www.webfetch.com.) For the second consecutive year, Dogpile ranked highest in customer satisfaction among search engines, according to JD Power and Associates. More information can be found at www.infospaceinc.com.
For millions of people everyday, Dogpile goes beyond search as usual by providing a fun and engaging place to discover all the web has to offer. Dogpile is a business of InfoSpace, Inc. (NASDAQ:INSP). For information about InfoSpace, please visit: www.infospaceinc.com.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. A 501 [c]  not-for-profit corporation, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series "Animal Precinct" on Animal Planet. For more information, please visit www.aspca.org.
About the Survey
Kelton Research conducted the study using a sample size of 1,001 Nationally Representative Americans ages 18 and over in November, 2008. www.keltonresearch.com.
Cautionary Note about Forward-Looking Statements
This release contains forward-looking statements regarding InfoSpace's Search and Rescue program, its agreement with the ASPCA®, InfoSpace's marketing strategy, and InfoSpace's metasearch products and services. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Forward-looking statements include, without limitation, statements regarding the amount of money that may be raised to save animals and revenue that may be generated by the Search and Rescue program, expectations regarding InfoSpace's shift in marketing strategy and the tendency of Dogpile users to be animal lovers and their search frequency. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace's actual results include the scope and timing of user adoption and implementation of InfoSpace's Search and Rescue program, marketing strategies, new applications and products, and market acceptance of current and future applications and features of InfoSpace's metasearch technology products and services, including widgets and toolbars, , and the actual performance under the agreement with the ASPCA® . A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q as filed from time to time with the Securities and Exchange Commission, in the section entitled "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
Source: InfoSpace, Inc.