Hooters Celebrates 25 Years of Food and Fun
With a $25,000 Giveaway on the 25th of Every Month this Year
Atlanta, GA · January 23, 2008 /PRNewswire/ — Hooters announces the celebration of their 25th Anniversary and will host a party on the 25th of every month in restaurants around the world. The festivities kick off this Friday at 11 AM at every Hooters location. The first Hooters restaurant opened in 1983 after six businessmen in Clearwater, Florida thought up the concept and took the plans from a napkin to reality. Their simple formula of great food, served in a fun atmosphere by All American Hooters Girls in orange shorts has proven more than successful as the concept continues to grow into a world famous brand.
In celebration of the 25th Anniversary, Hooters is giving back to the customers that have taken the concept from 1 restaurant in Clearwater to over 440 locations in 42 states and 24 countries. On the 25th of every month this year, guests who come into Hooters will have a chance to instantly win $25,000 or be 1 of 25 guaranteed $1,000 winners around the country. Every customer can also obtain a Hooters Passport to complete by the end of the year. After all 25 spots on the passport have been stamped from different Hooters restaurants around the world, guests will automatically receive a wing party certificate and be entered into a $25,000 drawing.
"Since our humble beginning, Hooters has had many great moments along the way and also a few tears," stated Mike McNeil, Vice President of Marketing for Hooters of America. "We have been defined by championships, charity, marches and media coverage. The Hooters Owl has been seen on potato chips, race cars, casinos, credit cards and calendars. This year Hooters will top $1 Billion in sales with close to $40 million of that in Hooters logo merchandise. At 25, Hooters stands as a leader, not only in the restaurant industry, but also as an icon of popular culture."
Hooters of America, Inc. is the franchisor and operator of over 435 Hooters restaurants in 42 states and 24 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida and the concept is celebrating the 25th anniversary this year. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters and the 25th Anniversary visit www.hooters.com.
