head & shoulders Insures Troy Polamalu’s Hair

$1MM Insurance Policy Guarantees Troy’s Full and Thick Hair

Cincinnati, OH, August 30, 2010 /PRNewswire/ — In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.

“head & shoulders has gone above and beyond this year by insuring my Samoan locks for a cool $1 million. This reinforces that my full and thick hair is unstoppable,” says Troy Polamalu. “In developing this unique policy, we recognize that Troy Polamalu’s famed head of hair is truly legendary and we are proud to partner with head & shoulders to protect it,” says Jonathan Thomas of Watkins Syndicate at Lloyd’s of London.

Troy’s hair is so renowned that he has not cut it in over seven years, making his hair so ridiculously full and thick that end to end it spans 100 football fields. With this remarkable hair trait and now an insurance policy, Troy and head & shoulders can truly claim that his hair has it all, including its very own website, Troyshair.com. This is an interactive experience where fans can win outrageously cool NFL prizes including a Super Bowl XLV VIP package all while learning about Troy’s secret weapon, head & shoulders Hair Endurance for Men.

“Hair Endurance for Men cleans Troy’s scalp and hair to keep it looking full and thick despite the beating his hair takes on and off the field,” says April Anslinger, Brand Manager of head & shoulders at Procter and Gamble. “We are proud to insure his hair knowing that head & shoulders is the essential part of the daily grooming regime that makes his hair so recognizable.”

To learn more about head & shoulders and how Hair Endurance cleans to give fuller, thicker looking hair, visit www.Troyshair.com.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

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Sweepstakes

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No purchase necessary. Legal residents of the U.S. (D.C.) and Canada. Minors are not eligible. Void where prohibited. Ends 1/5/11. To enter and for official rules, including odds and prize descriptions, visit www.troyshair.com.