TROY POLAMALU TEAMS UP WITH HEAD & SHOULDERS TO DO MORE THAN YOU THINK
Troy Does Curls To Support A Good Cause
Cincinnati, OH, November 17, 2009 /PRNewswire/ — Head & Shoulders® recently announced a partnership with two-time Super Bowl champion, Pittsburgh Steelers safety Troy Polamalu, as the official spokesperson for the brand. Together, they have been working with Operation Once in a Lifetime, a non-profit organization dedicated to making the dreams of soldiers come true, to grant the wishes of seven deserving US service men and women.
In tandem with the partnership, Head & Shoulders launched www.TroyTacklesMore.com as a hub for fans to engage with Troy on the site. Consumers have the opportunity to click to donate one dollar on behalf of Head & Shoulders and Troy to fulfill the dreams of the seven soldiers. Head & Shoulders is also pledging thousands of bottles of shampoo over the next six months to the Return Respect Program, an initiative created by Head & Shoulders and Operation Once in a Lifetime to stock US barracks, which are currently lacking in toiletries, for returning soldiers.
With Troy's recent return to the game after suffering an injury early in the season, Head & Shoulders helps take care of his trademark hair on and off the field so he can focus on other things in life. "Between my intense practices and rigorous workout routine, my hair takes a good beating. Head & Shoulders keeps it looking healthy so I can worry about other important things like helping service men and women through our partnership with Operation Once in a Lifetime," says Troy.
Troy has been a tremendous force, alongside Head & Shoulders, in helping to fulfill the wishes of the seven service men and women via Operation Once in a Lifetime. Such wishes include providing the financial means for the Buglehall family to fly between Texas and Minnesota as well as providing accommodations during their travels for an entire year as their daughter receives treatment for Fanconi Anemia, a rare blood disorder. Another granted wish gave Sgt. Simmons the opportunity to pursue her lifelong dream of being a singer/song writer by recording her demo tape.
Over the years, Head & Shoulders has led the way in scalp care and now they are doing more than you think. While known for its dandruff efficacy, Head & Shoulders offers seven distinct scalp and hair care benefits, including relief from itchiness, dryness and irritation to produce great and healthy looking hair. Visit www.TroyTacklesMore.com to learn more about Head & Shoulders and how you can help give back to America's soldiers.
About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, DDF®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Christina Aguilera fragrance, Escada®, Hugo®, Boss® and Lacoste® fragrances. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
About Operation Once in a Lifetime
Operation Once in a Lifetime is a 501c3 dedicated to helping make soldiers dreams come true, whether it is providing a basic need or a wish, we will be there every step of the way for a soldier. We act as an intermediary for companies and individuals that want to help US soldiers worldwide and we work to get needs met as we learn about them. Operation Once in a Lifetime is dedicated to helping all soldiers; Army, Air Force, Marines, Navy and Coast Guard.
About NFL PLAYERS
NFL PLAYERS is a trademark of National Football League Players Incorporated. NFL Player participation arranged by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.
