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Teams up with Head & Shoulders® to Benefit Operation Once in a Lifetime

Cincinnati, OH (September 10, 2009) /PRNewswire/ — Head & Shoulders® announced today a partnership with two-time Super Bowl Champion, Pittsburgh Steelers safety Troy Polamalu, as the official spokesperson for the brand. Together, they will be working with Operation Once in a Lifetime, a non-profit organization dedicated to making the dreams of soldiers come true, to grant the wishes of seven deserving US soldiers.

In tandem with the partnership, Head & Shoulders launched last week as a hub for men to engage with Troy and the NFL on the site. Consumers have the opportunity to "click" to donate one dollar on behalf of Head & Shoulders and Troy to fulfill the dreams of the seven soldiers. Head & Shoulders is also pledging thousands of bottles of shampoo over the next six months to the Return Respect Program, an initiative created by Head & Shoulders and Operation Once in a Lifetime to stock US barracks, which are currently lacking in toiletries, for returning soldiers.

"The Head & Shoulders partnership with Troy Polamalu and sponsorship of the NFL is a natural fit for the brand as both stand for excellence, leadership and performance. Many NFL players already use our hair care products in the locker room and now we are making Head & Shoulders an integral part of their grooming routines after they leave the field," says April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. "Together with Troy, we are proud to support Operation Once in a Lifetime to help make the dreams of seven deserving US soldiers come true."

Troy's hair, his well known trademark, is a tribute to his Samoan roots and, in his culture, represents power and strength. "Between my intense practices and rigorous workout routine, my hair takes a good beating. Head & Shoulders keeps it looking healthy and great so I don't have to worry about it," says Troy. "I need to keep my hair in great shape and I know that starts with a healthy looking scalp, something Head & Shoulders always helps me take care of."

When he is not stifling opposing offenses, Troy will be tackling a more personal mission with Head & Shoulders and Operation Once in a Lifetime, a cause that is near and dear to him as he views these service men and women as the true heroes. Together they will work with Operation Once in a Lifetime to identify and select seven deserving soldiers to have their dreams fulfilled. Their wishes will be announced at, with one dream revealed each week beginning September 14th until October 26, 2009.

"With over 200,000 soldiers returning stateside in 2009 alone, many of these men and women don't even have the means to purchase the most basic necessities," says Sergeant Patrick Sowers, founder of Operation Once in a Lifetime. "Now soldiers and their families across America will receive first-hand help with the distribution of thousands of Head & Shoulders products thanks to the Return Respect Program."

Over the years, Head & Shoulders has led the way in scalp care. While known for its dandruff efficacy, Head & Shoulders offers seven distinct scalp and hair care benefits, including relief from itchiness, dryness and irritation to produce great and healthy looking hair. Visit to learn more about Head & Shoulders and how you can help give back to America's soldiers.

About P&G Beauty

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, DDF®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Christina Aguilera fragrance, Escada®, Hugo®, Boss® and Lacoste® fragrances. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Operation Once in a Lifetime

Operation Once in a Lifetime is a 501c3 dedicated to helping make soldiers dreams come true, whether it is providing a basic need or a wish, we will be there ever step of the way for a soldier. We act as in intermediary for companies and individuals that want to help US soldiers worldwide and we work to get needs met as we learn about them. Operation Once in a Lifetime is dedicated to helping all soldiers; Army, Air Force, Marines, Navy and Coast Guard.

About NFL

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