New York Yankees America’s Favorite Baseball Team for 8th Year

Boston Red Sox and Atlanta Braves Come in 2nd and 3rd

New York, N.Y. — July 12, 2010 /PRNewswire/ — As we reach the mid-point of the baseball season, it’s time for the All-Star game and for reflections on the sport as a whole. So far in the 2010 Major League Baseball season, pitching has been the star performer, with some memorable perfect games, including the one that was, but wasn’t, and the debut of the Washington Nationals’ young phenom.

But, one thing remains the same when it comes to baseball. Among those who follow the sport, the New York Yankees again win the honor of “America’s Favorite”, as they have each year since 2003. In the second spot on the list are their long time arch-rivals, the Boston Red Sox, followed by the Atlanta Braves at number three; both of these teams’ positions are unchanged from last year.

Rounding out the top five are the Philadelphia Phillies at number four, rising from 7th place last year, and the Chicago Cubs, who may not win pennants, but do win a lot of hearts.

These are some of the results of The Harris Poll of 2,227 adults surveyed online between June 14 and 21, 2010 by Harris Interactive.

Looking at the bottom half of the top ten favorite baseball teams, at number six are the New York Mets, up from number 11 last year; the San Francisco Giants (#7, up from #9); the Los Angeles Dodgers (#8, down from a tie at #4); the Minnesota Twins (#9, up from #13); and the St. Louis Cardinals (#10, down from #6).

Three teams have made large moves on this year’s list. Moving up ten spots, from #29 last year to #19 this year, are the Kansas City Royals. Also making a large move upwards are the Cleveland Indians who went up 8 spots, from a tie for #25 to #17. In the opposite direction, the Houston Astros dropped 9 spots, moving from #19 to #28.

Winning it all in October

Looking ahead to the end of the season, one-third of Americans who follow baseball (34%) are expecting a repeat and think the New York Yankees are going to win the World Series. One in ten believe the Boston Red Sox (10%) and the Tampa Bay Rays (9%) will win, while 7% say it will be the St. Louis Cardinals and 6% each say it will be the Philadelphia Phillies or the Atlanta Braves. Each team also evidently has die-hard fans, as each of the 30 teams has someone who believes they will win it all.

Following baseball

Over one-third of Americans (36%) say they follow Major League Baseball, a number that is down from last year when 41% said they followed baseball and 40% said so in 2008. Looking at who follows baseball, men are more likely to do so than women (46% versus 27%). Also African Americans are more likely to be followers of the sport, compared to both Whites and Hispanics (41% versus 36% and 34%). There is also a regional divide, as almost half of Easterners (48%) say they follow baseball, compared to one-third of Westerners (34%) and 29% of Southerners.

So what?

Major League Baseball has had lots of ups and downs over the past few decades. For every strike-shortened season, there is Cal Ripken breaking records. For every steroid scandal, there is the story of a young pitcher with an arm not seen in decades. And, through it all, fans mostly stay loyal, following their favorite teams through thick and thin, cursed goats and all. When the weather gets hot and steamy outside, staying inside to watch a game makes many a baseball fan not mind the heat waves quite so much.

TABLE 1
FAVORITE MAJOR LEAGUE BASEBALL TEAM: 1999 2009

“What is your favorite Major League Baseball team?”

Base: All adults who follow baseball

  Rank
1999
Rank
2003
Rank
2004
Rank
2005
Rank
2006
Rank
2007
Rank
2008
Rank
2009
Rank
2010
New York Yankees 2 1 1 1 1 1 1 1 1
Boston Red Sox 8 6 4 4 5 3 3 2 2
Atlanta Braves 1 2 3 2 3 2 2 3 3
Philadelphia Phillies 16 12 6 =13 13 18 6 7 4
Chicago Cubs 3 7 2 3 4 5 4 =4 5
New York Mets 12 3 14 5 2 7 10 11 6
San Francisco Giants 26 9 7 =10 =14 =13 =13 9 7
Los Angeles Dodgers 7 8 =9 7 =14 11 5 =4 8
Minnesota Twins 11 5 17 13 21 20 11 13 9
St. Louis Cardinals 4 14 13 6 6 4 9 6 10
Milwaukee Brewers 21 23 23 24 18 10 =13 14 11
Texas Rangers 15 13 15 21 =27 =16 =20 =15 =12
Detroit Tigers 10 15 5 =19 7 6 =7 8 =12
Seattle Mariners 6 11 =15 =13 10 8 17 10 =12
Chicago White Sox 20 27 27 =10 =11 21 =13 12 15
Cincinnati Reds 13 10 =19 =8 =14 9 18 =15 16
Cleveland Indians 5 4 =9 =19 =11 =13 =7 =25 17
Arizona Diamondbacks NA =16 =17 16 =14 22 19 =23 18
Kansas City Royals 24 =25 =19 =22 =21 28 =20 29 19
Baltimore Orioles 9 =18 8 12 8 =13 22 =17 =20
Colorado Rockies 14 24 24 26 =25 27 =13 =23 =20
Tampa Bay Rays NA 28 28 =29 28 25 28 =17 22
San Diego Padres 17 22 =25 25 =25 26 27 =20 =23
Oakland Athletics 19 =20 22 27 19 19 =23 =20 =23
Pittsburgh Pirates 18 =18 =9 =8 =21 =16 =23 22 =25
Los Angeles Angels of Anaheim 23 =16 =25 =17 20 =23 29 =27 =25
Washington Nationals NA NA NA =22 24 29 26 =27 27
Houston Astros 22 =20 =9 =17 9 12 12 19 28
Florida Marlins 25 =25 21 28 =27 =23 25 =25 29
Toronto Blue Jays* 28 29 29 =29 29 30 30 30 30

*It should be noted that the sample was limited to the United States. It is therefore no surprise that the Canadian team placed last on this list in a survey where no Canadian residents are surveyed.

TABLE 2
WHO WILL WIN THE WORLD SERIES THIS YEAR?

“Which team do you think will win the World Series this fall?”

Base: All adults who follow baseball

  Total
%
New York Yankees 34
Boston Red Sox 10
Tampa Bay Rays 9
St. Louis Cardinals 7
Philadelphia Phillies 6
Atlanta Braves 6
Los Angeles Dodgers 3
New York Mets 3
Cincinnati Reds 3
Minnesota Twins 3
San Diego Padres 2
Chicago Cubs 2
San Francisco Giants 2
Detroit Tigers 2
Los Angeles Angels of Anaheim 1
Arizona Diamondbacks 1
Chicago White Sox 1
Colorado Rockies 1
Houston Astros 1
Texas Rangers 1
Florida Marlins *
Seattle Mariner *
Pittsburgh Pirates *
Toronto Blue Jays *
Cleveland Indians *
Baltimore Orioles *
Oakland Athletics *
Washington Nationals *
Kansas City Royals *
Milwaukee Brewers *

Note: * indicates less than 0.5%

TABLE 3
WHO FOLLOWS MAJOR LEAGUE BASEBALL BY DEMOGRAPHIC GROUP

“Do you follow major league baseball or not?”
Summary of Yes Responses

Base: All adults

  Total
%
All Adults 36
Sex
Male 46
Female 27
Age
Echo Boomers (18 33) 38
Generation X (34 45) 39
Baby Boomers (46 64) 36
Matures (65+) 30
Race/Ethnicity
White 36
African American 41
Hispanic 34
Region
East 48
Midwest 38
South 29
West 34
Household Income
Less than $35,000 27
$35,000 to $49,999 35
$50,000 to $74,999 41
$75,000 and over 45
Education
High School or less 29
Some college 36
College graduate 46
Post graduate 48

*It should be noted that the sample was limited to the United States. It is therefore no surprise that the Canadian team placed last on this list in a survey where no Canadian residents are surveyed.

TABLE 4
WHO FOLLOWS MAJOR LEAGUE BASEBALL TREND

“Do you follow major league baseball or not?”
Summary of Yes Responses

Base: All adults

  Total
%
2010 36
2009 41
2008 40
2007 37
2006 38
2005 37
2004 38

Methodology

This Harris Poll was conducted online within the United States June 14 to 21, 2010 among 2,227 adults (aged 18 and over) of whom 803 follow major league baseball. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

The Harris Poll® #87, July 12, 2010
By Regina A. Corso, Director, The Harris Poll, Harris Interactive

About Harris Interactive

Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us — and our clients — stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.