T.G.I. Friday's® Restaurants Take Leadership Role with Portion Control
Friday's® Becomes First Casual Dining Chain to Offer Smaller Portions At Lower Prices All Day, Every Day with Right Portion, Right Price Menu Offerings
March 06, 2007, Carrollton, Texas /PRNewswire/ — In an unprecedented move in the casual dining industry, T.G.I. Friday's® restaurants today became the first restaurant chain in the category to offer a variety of smaller portion entrees at lower prices all day, every day with its Right Portion, Right Price menu.
"This is a category issue stemming from consumer demand. The category needs to listen," said Richard Snead, president and chief executive officer of Carlson Restaurants Worldwide, parent of T.G.I. Friday's restaurants. "We are listening."
"Cutting back on portion sizes is one of the best strategies for helping individuals lose or maintain their weight," said Julie Upton, spokesperson for the American Dietetic Association. "This is especially true when eating out. Serving smaller restaurant portions is a great strategy for helping people lose or maintain their weight and most consumers won't even notice that they're being served less, and they'll really appreciate the potential health payoffs."
"This is a significant part of Friday's overall goal of personalizing and customizing the guest experience," said Snead. "No matter what your lifestyle choice, you don't have to sacrifice taste. Smaller portions at smaller prices meet all lifestyle choices."
Friday's announced six new entrées for the new Right Portion, Right Price ($6.99 – $8.99) menu: Asian-Glazed Chicken with Field Greens, Cedar-Seared Salmon on Field Greens, Cedar-Seared Salmon with Pasta, Bistro Sirloin Salad, Jack Daniel's® Chicken Alfredo and Dragonfire Chicken. In addition, you can choose from four classics -- Bruschetta Chicken Parmesan, Cajun Shrimp & Chicken Pasta, Half-Rack Baby Back Ribs and Shrimp Key West. Two of the offerings, Dragonfire Chicken and Shrimp Key West are also included in the "Better For You" section and contain 500 calories or less and 10 grams or less of fat per serving.
The Right Portion, Right Price menu will be featured at 582 US T.G.I. Friday's restaurants locations. To locate a Friday's close to you, visit www.fridays.com.
Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson Companies, a world leader in the hospitality, travel and marketing industries. As of March 2007, Carlson Restaurants Worldwide operates, franchises and licenses 996 restaurants in 58 countries, including T.G.I. Friday's®, Friday's Front Row® Sports Grill and Friday's American Bar®. For more information, visit www.fridays.com.
Images of Right Portion, Right Price entrée items can be requested by emailing firstname.lastname@example.org.
Contact InfoDerek Farley
Photo: Shrimp Key West
Photo: Dragonfire Chicken