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Frederick’s of Hollywood Valentine's 2010 “Smooch” Campaign

Lingerie Legend Features Sexy, Fun & Flirty Pieces Under $50 for Valentine’s Day

HOLLYWOOD, January 28, 2010 /PRNewswire/ — The Frederick’s of Hollywood Valentine’s campaign, “Smooch,” features lingerie for the sexy holiday with something for everyone. Ranging from sassy to seductive, pieces include Valentine’s inspired chemises, babydolls and teddies for under $50.

“‘Smooch’ embodies everything fun and sexy about the Frederick’s of Hollywood brand and our Valentine’s lingerie,” stated Linda LoRe, President of Frederick’s of Hollywood Group Inc. “It’s sexy, sassy and playful all at the same time and offers a destination for Valentine’s with a lot of choice at a great value.”

The “Smooch” campaign hits the Frederick’s of Hollywood catalog, website and stores nationwide at the end of January.  In addition to sexy babydolls and chemises adorned with rhinestones and heart details, Frederick’s will also feature the Hollywood Exxtreme Cleavage® bra, one of the brand’s most popular styles, in a limited edition heart pattern.

ABOUT FREDERICK’S OF HOLLYWOOD

Frederick’s of Hollywood Group Inc. (NYSE Amex: FOH) conducts its business through two operating divisions:  the multi-channel retail division and the wholesale division. For over 60 years, Frederick’s of Hollywood retail has been the leader in pioneering innovative, alluring lingerie. With more than 130 boutique stores nationwide, a world-famous catalog and an online shop, Frederick’s of Hollywood has been recognized as one of the world’s most well known brands.  For more information, visit www.fredericks.com.