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New Contactless Payment Technology Showcased at Democratic National Convention

First Data Gives Attendees a Glimpse into the Future of Paying "On the Go"

DENVER, August 22, 2008 /PRNewswire/ — During this year's Democratic National Convention (DNC), Denver's Pepsi Center will serve not only as a focal point of American politics, but also as an arena for the future of how people will pay for goods and services.

Next week, First Data will introduce a new payment technology to thousands of select media and delegates attending the DNC. Beginning August 25 through August 28, media and delegates receiving a limited edition pin from First Data can use the commemorative pin as a payment device to purchase refreshments up to $10 in value at participating Pepsi Center concession stands.

The First Data® GO-Tag™ Solution behind the limited edition pin utilizes contactless payment technology that is easy to use and makes the shopping experience quick and convenient. Its flexibility allows for many different forms such as stickers, attachable to personal items like mobile phones or employee badges, wristbands and novelty key chains. This new technology provided by First Data eliminates the need to carry cash, credit or debit cards.

"First Data, as a leader in electronic and mobile payments, gives you a glimpse into the future where cash is not needed and purchases can be made simply by the tap of your mobile device," said Michael Capellas, chairman and chief executive officer of First Data. "Consumers will be able to make purchases faster and easier—no more waiting in long lines—and better yet they can leave their wallets at home."

Consumers will experience the technology first as a contactless sticker, like the GO-Tag Solution, and then directly inside their mobile phones. Merchants will benefit from the ability to offer more value through faster speed of service and increased customer loyalty.

"Contactless is a key mobile commerce technology especially well suited for fast payment applications at quick service restaurants, theme parks, event concessions and even vending machines," said George Peabody, director of emerging technologies, Mercator Advisory Group. "As contactless continues to gain traction, the GO-Tag Solution helps both merchants and consumers become familiar with the benefits of this technology."

First Data is distributing a limited number of commemorative pins while supplies last. Credentialed media attending the Democratic National Convention may pick up a pin on August 25 and 26 between 9:00 a.m. and 8:00 p.m. at the First Data-hosted media lounge located in Pavilion 5 outside the Pepsi Center.

For questions about obtaining a limited edition pin or for images and b-roll please contact:

First Data Media Relations
303-967-6323

For more information about First Data, please visit www.firstdata.com/dnc.

About First Data

First Data is a global technology leader in information commerce. The company processes transaction data of all kinds, harnesses the power of that data and delivers innovations in secure infrastructure, intelligence and insight for its customers. With operations in 37 countries, First Data serves more than 5.4 million merchant locations and more than 2,000 card issuers and their customers. It powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions; electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at 2.1 million ATM and retail locations. Through First Data's centers of excellence, such as security, analytics, customer loyalty and mobile payments, it offers data-driven commerce solutions for customers around the globe. For more information, visit www.firstdata.com.