Newest Esurance Customer Gets Animated
Auto Insurance Company Launches Latest Star
SAN FRANCISCO, CA - August 18, 2008 /PRNewswire/ — Esurance, the direct-to-consumer personal auto insurance company, announced its second series of ads in the company's "Get Animated" campaign. Kate Kessler, of Palatine, Illinois, is the latest real customer to co-star with Esurance's animated icon, Erin Esurance.
- Busy People Don't Have Time to Waste on Auto Insurance
As a full-time working mom with 2 young boys, Kate manages to find time to volunteer for numerous causes, though finds that tasks like auto insurance get in the way of a busy life. Kate stated, "Esurance makes insurance easy to understand and even easier to manage. I can take care of my auto insurance instantly, so I have time to get on with the things that are really important to me. Esurance's 24/7 convenience is one of the reasons why I have remained a loyal customer since buying my first car."
- Who Knew You Could Get Animated About Your Auto Insurance?
Kristin Brewe, Director of Brand & Public Relations for Esurance stated, "It has been really great to work directly with real customers and hear their stories about what they like about doing business with Esurance. Kate embodies the active, on-the-go lifestyle that so many of us try to juggle, particularly the customers who choose Esurance. With her pep and energy, Kate makes a great animated character, especially in her superhero disguise, which you can see in one of the commercials."
- A Company and Its Customers Giving Back
To celebrate her guest appearance with Erin Esurance, Esurance provided funding to three of Kate's favorite charities, Chicago Gateway Green, Friends of the Urban Forest, and the Mary Kay Ash Charitable Foundation's cancer research program. Kate stated, "Another reason I've remained an Esurance customer for so many years is the company's commitment to supporting worthwhile causes, particularly environmental ones."
- What's Next?
Esurance will have a talent search among its half a million customers to find the next star in the series. Brewe stated, "It's more meaningful to have Esurance customers tell their stories than merely state what we want people to hear. I can't think of a better way to illustrate the fact that, at Esurance, we like to shine the spotlight on the hundreds of thousands of people who have made us successful-our customers." For more info on the talent search, check out www.esurance.com/talentsearch/
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
In addition to hassle-free auto insurance, Esurance is also known for its unique use of Flash animation in its advertising, featuring the iconic cartoon secret agent, Erin Esurance. The advertisements are created by Esurance and the award-winning animation studio, W!LDBRAIN. Viewers can access all commercials, along with Erin Esurance downloads, at www.esurance.com