DSW SHOES LAUNCHES DRIVE FOR VALUE CHALLENGE
Once-in-a-lifetime opportunity to win a car full of DSW shoes and a chance to win the car itself!
COLUMBUS, Ohio (October. 13, 2008) /PRNewswire/ — DSW (NYSE: DSW), a leading multi-channel branded footwear retailer, announces the DSW Drive For Value program, a multi-city challenge in which five shoe enthusiasts will have fifteen minutes to win as many shoes as he or she can fit into a smart Car.
To prove shoe lovers can always look fashionable without a high price tag, the DSW Drive for Value team is traveling to five locations in the U.S. this fall to provide shoe lovers a once-in-a-lifetime opportunity to win a car full of DSW shoes and a chance to win the car itself!
Event attendees can sign up for the drawing at five participating DSW retail locations during evening celebrations from 5 p.m. to 8 p.m. The kick-off to the DSW Drive for Value took place at the DSW store at the Westfield Franklin Park Mall in Toledo, OH on October 2 and will be followed by four additional events:
- Baldwin Commons in Auburn Hills, MI on October 23;
- Forum on Peachtree Parkway in Norcross, GA on October 30;
- Crocker Park in Westlake, OH on November 6;
- Easton Town Center in Columbus, OH on November 20.
The final event in Columbus, OH will also include the grand prize drawing for the car.
Entries will be accepted during each local event from 5 p.m. through 8 p.m. An announcement of the winner will be made at 8 p.m. The grand prize winner, who will be chosen during the grand finale on November 20, will receive the DSW Drive for Value smart Car.
DSW is for the passionate shoe enthusiast and indulges customers who love shoes. DSW and its e-commerce site, www.dsw.com provide women and men thousands of shoes, the latest styles and great prices. A clearance area provides customers even more unbelievable prices.
Customers are also invited to join the award-winning DSW Rewards program and receive certificates toward future DSW purchases, while taking advantage of member-only offers and events.
DSW Inc. (NYSE: DSW) is a leading multi-channel footwear specialty retailer offering a wide selection of brand name and designer dress, casual and athletic footwear for women and men. DSW provides customers a compelling value proposition and a convenient shopping experience. Founded in 1991 in Columbus, Ohio, today DSW operates 286 stores in 37 states and supplies footwear to 380 leased locations in other retailers nationwide. DSW also serves customers through its e-commerce site, www.dsw.com.
