Professional Golfers Stewart Cink and Davis Love III Tee Up for Next Round of the DOVE® Men+Care™ "Journey to Comfort"
Players Share Their Personal Birdies and Bogeys Just in Time for the 2011 Golf Season
ENGLEWOOD CLIFFS, NJ, April 6, 2011 /PRNewswire/ — DOVE® Men+Care™ is bringing golf fans from the fairway to the personal putting greens of 2009 Open Champion Stewart Cink and 1997 PGA Champion and 2012 U.S. Ryder Cup Team Captain Davis Love III. The next round of “Journey to Comfort” videos, which tees off today, highlights the unsung moments and milestones in the lives of Cink and Love – on and off the course. The video series is inspired by the Dove® Men+Care™ collection of grooming products including new Antiperspirants and Deodorants and Sensitive Clean Personal Wash, which help make men literally feel comfortable in their own skin. The golfers’ videos will be shown throughout this spring’s professional golf programming and at www.dovemencare.com.
“I learned a long time ago that we all have room for improvement,” said Cink. “My philosophy on my personal life mirrors my professional golf goals. My own ‘Journey to Comfort’ began with knowing myself really well and being comfortable with the man I am.”
The 19th Hole
The “Journey to Comfort” videos give fans never-before-seen moments from the golfers’ off the course lives. From embracing being a ‘bald golfer’ to overcoming the ‘yips,’ Cink’s “Journey to Comfort” talks about how his wife Lisa has been his caddy in life. Love’s story is truly about how making lemonade from lemons got him from the sidelines to the professional tour and gave him the confidence to one time overcome a “flood” of embarrassment. The golfers join an elite roster of all-stars including Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III and Bobby Hurley, who have shown they are comfortable in their own skin and understand the importance of caring for themselves and others.
Connecting Fans to the Course
Amidst the most anticipated events of the golf season, Dove® Men+Care™ will tee off its own interactive “Tournament to Comfort” golf game at www.dovemencare.com. Golfers will be able to play different holes from renowned golf courses around the world for a chance to win golf related prizes. Fans that do not try their hand at digital golf can win prizes simply by following @DoveMenCare on Twitter. Prizes include golf memorabilia signed by Cink and Love and other golf-related items that will help them feel more comfortable on the links (and in their own skin). Cink and Love’s “Journey to Comfort” videos can be seen as commercials across major sports television networks as well as on www.dovemencare.com and youtube.com/dove.
“Every guy - professional athlete or not - has their own personal ‘Journey to Comfort’ story. That’s what we love the most about this campaign,” said Rob Candelino, Marketing Director Personal Wash US, Unilever. “Whether we are looking at Major League Baseball stars, NCAA basketball icons or professional golfers like Cink and Love, they all have had personal ups and downs and moments in their personal life that make them comfortable with who they are.”
Total Skin Comfort
Thanks to Dove® Men+Care™, all men can literally be comfortable in their own skin. Built on Unilever’s success in the men’s deodorant category and the Dove® brand’s heritage in superior skin care, new Dove® Men+Care™ Antiperspirants and Deodorants are specifically designed to be tough on sweat, not on skin. The new collection is formulated to provide total underarm care specifically for men by fighting skin irritation and providing advanced, 48-hour protection.
Joining the collection of Men+Care Body and Face Wash is the new Sensitive Clean Body and Face Wash that clinically fights dryness better than regular men’s body washes. It is hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash. Additionally, the pH neutral formula guarantees a gentle, comforting clean for men prone to skin irritations.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product¹, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.
¹ AC Nielsen (2010)