Any Way You Fold It, Domino's BRKLYN Style Pizza is GR8

Brooklyn Style Pizza Promotion Returns with 1-877-UNACCENT Hotline

ANN ARBOR, Mich., Feb. 20, 2008 /PRNewswire/ — The next time you hear someone say "Yo, we's got toidy minutes," there's a good chance they just ordered a Brooklyn Style Pizza (a.k.a. "The BRKLYN") from Domino's Pizza (NYSE: DPZ). The big, foldable slices of the BRKLYN bring out the old neighborhood in every bite—but who knew they could conjure up a fake accent?

To help customers who have developed a fake Brooklyn accent as a result of ordering The BRKLYN, Domino's created 1-877-UNACCENT—a hotline that will coach callers, teaching them how to speak normally once again. The hotline, driven by voice recognition technology, will take consumers through a range of lessons on how to say words correctly and lose their fake Brooklyn accent.

"We know it can be fun to speak with a fake accent"—said Ken Calwell, Domino's Pizza chief marketing officer—"and now Domino's is making it fun to get rid of one, too." After you place an order for a Brooklyn Style Pizza from Domino's, 'You Got 30 Minutes' to do whatever you'd like. If you notice a fake Brooklyn accent developing during this time, you might want to give 1-877-UNACCENT a call."

Beginning today, through March 16, 2008, customers can get a large, one-topping Brooklyn Style Pizza for just $9.99. The BRKLYN promotion will also be coupled with the return of "2X Tuesday"—buy any large pizza at menu price and get a second large pizza of equal or lesser value free (Tuesdays only).

About Domino's Pizza®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its primarily franchised system, Domino's operates a network of 8,510 franchised and Company-owned stores in the United States and more than 55 countries. The Domino's Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of nearly $5.1 billion in 2006, comprised of $3.2 billion domestically and nearly $1.9 billion internationally. During the third quarter of 2007, the Domino's Pizza® brand had global retail sales of more than $1.2 billion, comprised of approximately $725.7 million domestically and approximately $510.7 million internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR®." Customers can place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com.

More information on the Company, in English and Spanish, can be found on the Web at www.dominos.com. Domino's Pizza. You Got 30 Minutes™.