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Novo Nordisk and Divabetic to Inspire Glamorous Diabetes Care

Free community program to combine education, beauty makeovers and entertainment

PRNewswire/ – Novo Nordisk, a world leader in diabetes care is bringing its Divabetic - Makeover Your Diabetes program to cities with prevalence of diabetes, providing diabetes education and empowerment alongside free beauty makeovers from makeup, hair and fashion experts to women living with, at risk of, or affected by diabetes.

"Because women play a critical role in driving change in their homes and communities they can help themselves and others to adopt healthier lifestyles," said Dr. Soraly Servera, Medical Scientific Director at Novo Nordisk. "As the prevalence of diabetes continues to rise, so does the need to inspire better care."

Education from Certified Diabetes Educators (CDEs) is provided in a casual and personal format that focuses on practical life changes in six key diabetes care areas:

  • Twist & Shout – Tips for integrating movement into daily life, beyond strict gym regimens
  • Denial's Not My Style – Approaches to embracing numbers (A1c, BMI) & diabetes terms
  • Grab Green & Go – Ideas to make healthy choices for better -- not perfect -- eating
  • Glam More Fear Less – Ways to impact attitudes about health with a positive self image
  • Sweet Inspirations – Life-coaching, goal-setting & affirmations designed for the long run
  • Tunnel of Love – Conversations about the caregiver roles, intimacy issues associated with diabetes, the impact of diabetes on interpersonal relationships and gestational diabetes

"Women like me who are affected by diabetes need a forum to ask the questions we don't discuss at the doctor's office and to meet other women who want to manage their diabetes like divas," said Mother Love. "Novo Nordisk Presents: Divabetic – Makeover Your Diabetes is about learning how to care for ourselves inside and out and celebrating the amazing women who are managing their diabetes with a positive attitude."

To date, more than 3,000 people across the nation affected by diabetes have experienced this confidence-building program inspired by the late Luther Vandross.

"Women who come to these events often share their personal struggles with diabetes and tell me they feel encouraged by the intimate conversations with diabetes educators and other women affected by diabetes at our event," said Max Szadek, personal assistant to the late Luther Vandross and founder of DIVABETIC. "Every individual who leaves an event not only looking beautiful but feeling more confident about her diabetes care is a testament to the impact of Novo Nordisk Presents: Divabetic - Makeover Your Diabetes in building a community for people living with this challenging disease and driving them to make changes in their lives."

Diabetes affects one in 13 people (7.8%) in the United States. Of the 23.6 million people living with diabetes, 5.7 million, or one in every two people, remains undiagnosed and is not being treated. An additional 57 million people have pre-diabetes, putting them at risk for the disease.

Following events offered in New York, Philadelphia, Atlanta and Los Angeles earlier this year, Novo Nordisk Presents: Divabetic-Makeover Your Diabetes will be offered in cities including:

  • Washington, DC  –  September 27
  • Cleveland, OH  –  October 11
  • New Orleans, LA  –  October 25
  • South Florida  –  November 1

Information on topics covered at the event is also available at ChangingDiabetes-US.com. To learn more about the program and pre-register, the public may visit www.divabetic.org or call 1-800-634-8888.

To learn more about Novo Nordisk's commitment to Changing Diabetes® as well as the company's range of tools and resources to help people living with diabetes improve their care, the public may browse the Web site or call the Diabetes Tip Line at 1-800-260-3730.

To download videos and photos, visit
http://www.prnewswire.com/mnr/divabetic/31968/.

About Novo Nordisk

Novo Nordisk is a healthcare company with an 85-year history of innovation and achievement in diabetes care. The company has the broadest diabetes product portfolio in the industry, including the most advanced products within the area of insulin delivery systems. In addition to diabetes care, Novo Nordisk has a leading position within areas such as hemostasis management, growth hormone therapy, and hormone therapy for women. Novo Nordisk's business is driven by the Triple Bottom Line: a commitment to economic success, environmental soundness, and social responsibility to employees and customers. With headquarters in Denmark, Novo Nordisk employs more than 26,000 employees in 80 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed on the New York Stock Exchange under the symbol 'NVO'. For global information, visit novonordisk.com; for United States information, visit novonordisk-us.com.

About DIVABETIC

DIVABETIC is a community-based organization that provides diabetes education and encouragement to women living with, at risk of, or affected by diabetes. The existence of DIVABETIC reflects a need in the community to improve quality of life, share knowledge, raise visibility and prevent the spread of diabetes and its health-related complications from occurring. What began as a one-time T-shirt fundraising endeavor has quickly become a grassroots movement to empower and educate women living with, at risk of, or affected by diabetes to 'take charge' of their condition and live their lives like divas. DIVABETIC's mission is to comfort, connect and challenge each other to live healthier and more active lives. Max Szadek, former personal assistant to the late Luther Vandross, founded DIVABETIC in November 2004. DIVABETIC is proudly associated with the Diabetes Center of New Jersey. The Diabetes Center of New Jersey (DCNJ) is an affiliate of the Solaris Health System in Edison, New Jersey and the Muhlenberg Foundation. Visit divabetic.org for more information.