It All Started with an “M” and it Wasn’t “Mouse” but “Moms!” - Disney Parks Announces Fifth Annual Walt Disney World Moms Panel Search

Annual call for entries expands to include first-ever Disneyland and runDisney specialists

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LAKE BUENA VISTA, Fla. (Sept. 12, 2011) /PRNewswire/ — Love sharing your knowledge of Mickey’s California crib? Raced around every attraction at Walt Disney World Resort? If so, your dreams have come true! Disney Parks today announced the fifth annual Walt Disney World Moms Panel search. For the first time in the panel’s history, the call for new park-savvy panelists to lead the online trip-planning forum has expanded to include Disneyland and runDisney specialists. Disney fans from all over the world are encouraged to apply at www.disneyworldmoms.com/search2012 today through September 16.

Entering its fifth year, the Moms Panel currently boasts 43 panelists whose expertise spans Walt Disney World Resort, Disney Cruise Line, Disney Vacation Club, Adventures by Disney and — coming in 2012 — Disneyland Resort offerings. Over the last five years, millions of guests have visited the site, accessing an index of 70,000 expertly answered questions about how to plan memorable Disney vacations. The Moms Panel offers guests vacation insights on a variety of platforms including exclusive “How-To” videos from panelists and celebrities, dedicated Facebook content, personal Disney Parks Blog posts and in-park meet-ups.

“We started the Moms Panel in 2008 with 12 panelists, a simple website, and the goal of helping first-time visitors plan their perfect Walt Disney World vacation,” said Leanne Jakubowski, who oversees the program. “We are very excited to expand our search to include new specialty areas. It is important that the Moms Panel is made up of real guests and represents a diverse spectrum of thoughts and perspectives so we can offer honest, heartfelt and useful information to help people make their time with us magical.”

“As a member of the Walt Disney World Moms Panel, I have had the opportunity to not only share my personal Disney knowledge, but to truly touch the lives of others by helping them to create priceless family memories,” said Kim LaPaglia, a member of the inaugural panel. “I encourage parents, grandparents and guardians — anyone who shares a passion for planning Disney vacations — to apply.”

How to Apply

Disney Parks will accept applications for the 2012 Walt Disney World Moms Panel from 9:00 a.m. EDT on September 12, 2011 until September 16, 11:59 p.m. EDT., or when 20,000 applications have been received. Those interested should visit www.disneyworldmoms.com/search2012 to enter. The first steps of the application process begin with a series of written questions and submissions. The final round of applicants will participate in a brief phone interview. Once the search is complete, the top candidates will be named to the Walt Disney World Moms Panel in January 2012. Panelists must be available to attend a training session at Walt Disney World Resort in December 2011.

About the Walt Disney World Moms Panel

The Walt Disney World Moms Panel is an online forum where guests can get tips and insights for a Disney vacation from real moms, dads, grandparents and even an aunt who have mastered the art of planning Disney vacations. Guests can pose questions to the panelists, as well as gain access to other vacation-planning tools for booking a Disney vacation. Featuring just 12 members during its inaugural year in 2008, the panel now boasts 43 park-savvy panelists as a result of the popularity of the site and an ever-growing number of questions submitted by curious parents. For more information and to meet the panelists, visit www.disneyworldmoms.com.

Media Contact:

Laura Spencer
Walt Disney World Public Relations
407/566-2658