ANNOUNCING THE FEBRUARY LAUNCH OF HEIDI KLUM'S MATERNITY COLLECTIONS EXCLUSIVELY FOR A PEA IN THE POD® AND MOTHERHOOD MATERNITY®
Philadelphia, PA – January 6, 2010 /PRNewswire/ — Over the years, supermodel Heidi Klum has walked miles of red carpet, usually in six-inch heels, often wearing very little, sometimes wearing giant wings. Add to that seven seasons of Project Runway, plus four kids, equals one very busy schedule. But there is no stopping this supermom. Heidi has just announced her collaboration with A Pea in the Pod® and Motherhood Maternity® to create two new maternity lines: LAVISH BY HEIDI KLUM™ for A Pea in the Pod, and LOVED BY HEIDI KLUM™ for Motherhood, both arriving in stores and online on February 12, 2010.
"I chose to call my collection for A Pea in the Pod Lavish because there is no grander name to express everything you want to give yourself and the child growing within you," said Heidi Klum. "For Motherhood Maternity, Loved is a celebration of new life and the love around you and your baby. I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. They are all about making you feel beautiful; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body. It's an exciting journey."
"Heidi brings with her a tremendous amount of creative energy," said Rebecca Matthias, President and Chief Creative Officer of A Pea in the Pod and Motherhood Maternity. "She lives and breathes fashion. Heidi's experience and stunning beauty add a new dimension to our brands. We were thrilled to have Heidi as a client through each of her beautiful pregnancies, so we are especially excited to continue our relationship with her in this design collaboration."
These two collections highlight Heidi's versatility as a designer. First deliveries of LAVISH BY HEIDI KLUM include 15 pieces which feature iconic style and detailed construction; a seamless fit with A Pea in the Pod's sophistication. First deliveries of LOVED BY HEIDI KLUM include 14 pieces that present comfort, playfulness, and supermodel style at the welcoming Motherhood price point.
About A Pea in the Pod
From sophisticated classics to fun casual looks, A Pea in the Pod offers the mom-to-be exceptional contemporary pieces that reflect her uncompromising sense of style. Free-spirited and original, classic and modern – A Pea in the Pod is maternity redefined. Its premier line, A Pea in the Pod Collection, offers exquisite details and luxurious fabrications to display the true art of maternity. A favorite among Hollywood's celebrity moms-to-be, A Pea in the Pod Collection has dressed clients such as Heidi Klum, Nicole Richie, Jenna Elfman, Sarah Michelle Gellar, Rebecca Romijn, Jessica Alba, Naomi Watts, Salma Hayek, Angie Harmon, Maggie Gyllenhaal and Cate Blanchett. A Pea in the Pod styles can be found in all A Pea in the Pod and Destination Maternity® stores. For the nearest store call 1-877-APEAPOD or visit www.apeainthepod.com or www.destinationmaternity.com.
About Motherhood Maternity
Motherhood Maternity® offers a complete selection of the latest fashions and amazing values. From sexy and sophisticated to bold and beautiful, Motherhood Maternity has everything the mom-to-be could ever want or need. Motherhood Maternity can be found nationwide, in Canada, Puerto Rico, Guam and in all Destination Maternity® stores. For store locations or to shop online or by phone, visit www.motherhood.com, www.motherhoodcanada.ca or call 1.800.4MOM2BE.