Dance Star Mickey Set to Shake Up the Holiday Season

Fisher-Price® and Disney Launch Innovative Dancing Mickey Feature Plush with Donny Osmond Commercial, Interactive Online Game & iPhone App

NEW YORK, October 5, 2010 /PRNewswire/ — One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.

“This is a first for Mickey,” says Chris Byrne, content director for TimetoPlayMag.com, also known as The Toy Guy®. “Each year, Fisher-Price celebrates the holidays with an extraordinary plush toy that combines technical magic and classic play. This year, it’s Mickey’s turn, and he’ll be dancing his way into the hearts and imaginations of kids of all ages.”

With his exciting dance moves and fun interactive games, Dance Star Mickey is set to top holiday wish lists as he encourages children to get up, get active and dance! Featuring extraordinary dancing skills, Dance Star Mickey is packed with play that’s pure joy. At sneak previews this summer, Dance Star Mickey had kids – and their parents – up on their feet, grooving to Mickey’s moves in one big dance party.

“We are thrilled that Dance Star Mickey is now available to dance into the hearts of kids around the country,” said Gina Sirard, vice president, marketing, Fisher-Price. “It’s exciting to create a toy that can move like Dance Star Mickey – talking and interacting with kids, energetically waving and clapping his hands, and bouncing to each beat. It’s a truly engaging experience as this iconic character comes to life to create that special Disney magic that has resonated with children all over the world for generations.”

With one press of his foot, Dance Star Mickey is revved up and ready to go on a fun and magical experience as he grooves to six different songs with styles including Disco, Latin, Techno, and an “out of this world” Moonwalk grand finale. He is also packed with interactive games that will have children and parents laughing and dancing right along.

“Dance Star Mickey truly captures the humor and endearing personality of this beloved character,” said Chris Heatherly, vice president of Disney Toys. “This dancing Mickey is the next generation of feature plush from Disney and Fisher-Price featuring the most innovative mechanisms to foster exceptional play value through endless singing and dancing entertainment for kids.”

The dancing Mickey made his debut last February at the American International Toy Fair as Dancing with the Stars champion Donny Osmond joined in to help announce this magical toy. This holiday season, the Disney pair reunites for a special commercial spot airing tonight during Dancing with the Stars.

For even more dancing fun, Fisher-Price and Disney have also created a highly-interactive online game at www.fisher-price.com/DanceStarMickey and free iPhone application that gives kids the chance to make up their own unique dance for Mickey by mixing-and-matching his individual dance moves in specific sequences of their own creation. And what would a dance-off be without celebrity judges? Minnie Mouse, Donald Duck and Goofy sit at the judges’ table to rate each dance on a scale of 1 – 10. Kids are encouraged to play again and again to find just the right combination of dance moves to earn that perfect 10!

Available at major retailers and The Disney Store, Dance Star Mickey is for ages 2 years and up and retails for $69.99. For more information please visit www.fisher-price.com/DanceStarMickey.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse. The Company’s web site, www.fisher-price.com, provides valuable information and resources to parents.

About Disney Consumer Products:

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.DisneyConsumerProducts.com or watch us at www.YouTube.com/DisneyLiving, “like us” on www.Facebook.com/DisneyLiving, or “follow us” at www.Twitter.com/DisneyLiving.

About Donny Osmond

Donny began his illustrious career in entertainment at the age of 5, and by 13 had already collected 18 gold records, eventually earning a grand total of 33 throughout his career, with sales of over 80 million albums. He recently released his 55th record, “Love Songs of the 70s,” which shipped gold in the UK. His starring role in Sir Andrew Lloyd Weber’s “Joseph And The Amazing Technicolor Dreamcoat” broke records during its 6 year run of 2000 performances. During his 40+ year career, Donny has been a singer, actor, triple threat television series host (talk show, game show, variety show), best-selling author (his autobiography entered the UK bestseller chart at #1 last year), commercial spokesman, motivational speaker, and even a race car driver. Reflecting his multi-generational worldwide fan base, his web site, donny.com, receives a staggering 120 million-plus hits annually.

In 2007 he starred on Broadway as Gaston in “Beauty & The Beast,” hosted two television series on British network television, was a special correspondent for Entertainment Tonight’s coverage of “Dancing With The Stars” featuring his sister Marie, and performed at The Concert For Diana, seen worldwide by 2 billion viewers.

2008 was the 50th anniversary of the Osmonds as a performing family – after a historic appearance on “Oprah” which set a daytime ratings record, PBS broadcast a pledge drive concert special celebrating the milestone, and the seven performing Osmonds toured the UK and AustralAsia for the first time in 27 years.

Donny & Marie then announced they were reuniting for what was intended to be a six month run headlining the legendary Flamingo Hotel on the Las Vegas Strip, which opened in September 2008 — after only 5 weeks, the engagement was extended for two years due to unprecedented demand from around the world; it has since been extended through the end of 2012.

Donny was the “Dancing With The Stars” champion in the fall of 2009 (watched by about 37 million viewers each week), and is the erstwhile co-host of “The Insider,” and continues as a special correspondent for “Entertainment Tonight.” Donny currently also hosts a daily nationally syndicated radio show, and this spring he and Marie are releasing their first studio album in over two decades.

Donny and Debbie, his wife of more than 30 years, have 5 children and 3 grandchildren.