Daimler starts mobility concept for the city

car2go - as easy as using a mobile phone

• Rent a smart anywhere and anytime, at a moment's notice
• Find and book via cell phone or internet
• Pilot project with 50 smart fortwos starts October in Germany

Stuttgart / Ulm, Germany (October 22nd) /PRNewswire/ — With car2go, Daimler AG is launching a completely new mobility concept and is providing a future-oriented answer to increasing traffic volume in urban areas. "car2go is an intelligent and creative solution that provides a simple, flexible and value-for-money approach to mobility with environmentally-friendly vehicles" is how Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, describes the objective of the project.

On October 24, 2008 the first pilot phase will start in the southern German city of Ulm where car2go will be tested in real-life conditions. "Ulm has been one of our most important research locations for many years, and is therefore the ideal choice for testing this future-oriented mobility concept", says Dr. Thomas Weber, Member of the Board of Management and responsible for Research and Development at Daimler AG. Welcoming the commitment of Daimler AG, Ivo Gönner, the Mayor of the City of Ulm , says "As a center of scientific activity, Ulm offers the right environment for laying the groundwork for new ways forward in mobility", The City of Ulm is supporting the car2go project team, in particular with issues of traffic planning.

To view the complete news release click here.