This page has been optimized for print.

AMERICA VOTES CREST WHITENING EXPRESSIONS IS FANTASTE-IC!

— New Catch Phrase will Appear in Upcoming TV Commercial —

CINCINNATI, OH, December 1, 2008 /PRNewswire/ — Crest Whitening Expressions is "FanTaste-ic!" Crest Whitening Expressions and flavor expert Emeril Lagasse hosted the "What's Your Catch Phrase?" contest in search of a new catch phrase that best captures the flavor experience of Crest Whitening Expressions toothpastes. Lee Fishburne's "FanTaste-ic" was selected from over 600 contest entries, and America voted it the winning phrase.

Fishburne, of Statesville, NC, created FanTaste-ic because it was the best way to describe the fantastic taste of the four Crest Whitening Expressions flavors. "I've always used Crest Whitening Expressions Extreme Herbal Mint, and every time I brush, my mouth feels fresh," says Fishburne. "Crest Whitening Expressions is absolutely FanTaste-ic."

"Since the first time I used Crest Whitening Expressions, I've used BAM to describe the great bold flavors," says Emeril Lagasse. "We received so many fun and creative entries for the new catch phrase contest. Congratulations to Lee who has really kicked things up a notch with his winning catch phrase, FanTaste-ic! Who knows, it could become even bigger than BAM!"

CREST WHITENING EXPRESSIONS' FOUR BOLD FLAVORS

Crest Whitening Expressions combines specially developed flavors with the whitening power of Crest in four exciting varieties:

  • NEW WINTERGREEN ICE – delivers an icy burst of wintergreen flavor that cools the mouth and wakes your senses.
  • CINNAMON RUSH – a bold blast of cinnamon that keeps the taste buds tingling.
  • EXTREME HERBAL MINT – delivers an intense rush of natural mint with herbal extracts for an invigorating brushing experience.
  • REFRESHING VANILLA MINT – combines refreshing mint with vanilla flavors for a cool and inviting brushing experience.

ABOUT CREST

As a trusted leader in oral health, Crest helps consumers maintain healthy, beautiful smiles for life. Crest is committed to building on its history of developing innovative oral care products that meet the needs of consumers around the world. Since 1955 when Crest introduced the first fluoride toothpaste proven effective, it is estimated that Crest has helped prevent more than half a billion cavities in the United States alone. Crest also was the first toothpaste to secure the ADA Seal of Acceptance. Today Crest offers a family of products including toothpastes, toothbrushes, mouthrinses, floss and whitening treatments. Please visit www.Crest.com for more product information, dental hygiene tips, special offers, promotions and more.