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THE BOTTOM LINE: KINDNESS COUNTS

The Cottonelle Brand Launches Its Mobile Comfort Haven - Encouraging Consumers Across North America to Be Kind To Your Behind

Dallas, March 20, 2008 /PRNewswire/ — Ever think about comforting your … ahem … posterior? According to a recent survey1 by the Cottonelle brand, nearly half (47%) of Americans never do. A majority (81%) of Americans freely admit that they deserve a little comfort everyday. But when it comes to pampering, a certain body part routinely falls to the bottom of the list: 94 percent dish out kindness everywhere but their behinds. This is unfortunate because the gluteus maximus is one of the most important muscles in the body2.

That's why the Cottonelle brand has teamed up with fitness expert Ary Nunez to help Americans tackle their greatest gripes related to the derriere.

"No matter how you feel about your back end, the gluteals—the muscles that form the buttocks—do crucial work every day, stabilizing your body and moving you through life," says Nunez, internationally renowned fitness expert and owner of New York City-based Gotham Global Fitness. "Without the gluteals, we would be unable to walk, our spine would be out of alignment and our knees would not function."

"Although you sit on it daily, your butt doesn't get the attention it deserves," Nunez adds.

Beginning today, the Cottonelle brand Comfort Haven will travel to major metropolitan cities across North America to encourage people to take immediate action to be kinder to their behinds. The outside of the Comfort Haven mobile unit looks like the iconic Cottonelle brand puppy – the brand's familiar yellow Labrador Retriever. Inside, various relaxation stations bring the kindness, softness and comfort of the Cottonelle brand puppy to life. Some of the focal points will include:

Workplace Workouts

  • On average, Americans sit six hours a day. In fact, sitting too long is the No. 1 cause of discomfort when it comes to the behind (68%). Join Ary as she demonstrates exercises, postures and stretches designed to bring comfort to professionals who sit behind a desk for hours on end.

Mobile Massages

  • Hard, uncomfortable seats are the second most-cited cause of derriere discomfort, affecting 67 percent of Americans. Visit the Comfort Haven to relax in plush massage chairs – in the likeness of a Puppy Paw, of course!

Virtual Vacations

  • · One in four Americans realize that their daily routines are unkind to their behinds, so the Cottonelle brand is offering a chance to get away from it all by entering the "Be Kind to Your Behind" sweepstakes. Comfort Haven guests can rest their behinds while they enter to win the grand prize: a luxury spa getaway plus an opportunity to meet Judy Greer.

"In a world that can be tough on bottoms, the Cottonelle brand is one kind thing you can do for your behind," said Mark Worden, Cottonelle Brand Manager. "The Comfort Haven provides consumers with an innovative and engaging environment to experience simple, everyday ways to add a little more comfort to their daily lives."

REST YOUR BEHIND IN THE LAP OF LUXURY

It's simple to enter the "Be Kind to Your Behind" sweepstakes. As of March 3, contestants can enter two ways:

  1. ONLINE at www.Cottonelle.com. To be eligible to win, online entries must be completed and received by June 1, 2008.
  2. VIA TEXT MESSAGE. Text the keyword comfort to 72579. Participants will receive a reply text message to which they must text back the word yes to confirm their entry into the sweepstakes. All text-message entries must be received by June 1, 2008.

GRAND PRIZE

Ten grand prize winners will be awarded the "Ultimate Comfort Retreat," a trip for two to the uber-luxurious St. Regis Resort in Monarch Beach, Calif. These winners will be chosen in a random drawing from all eligible entries on or around June 5.

The "Ultimate Comfort Retreat" grand prize includes:

  • Three nights hotel accommodation at the St. Regis Resort
  • Round-trip airfare for the winner and one travel companion
  • Ground transportation to and from the airport and hotel
  • Gift baskets for the winner and travel companion
  • $5,000 spending money

THERE'S A WINNER EVERY WEEK!

In addition, weekly winners will be selected in a series of random drawings from March 3 through June 1. The Cottonelle brand will award each of the 13 weekly winners a $250 retail gift card to help them be kinder to their behinds!

Visit www.Cottonelle.com for the official sweepstakes rules and details. Entries are limited to one per day plus two bonus entries per person during the promotional period. Void where prohibited; no payment or purchase necessary. The sweepstakes is open to U.S. residents 21 years of age or older.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) is a leading global health and hygiene company with operations in 37 countries and product sales in more than 150. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world's population – trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 136-year history of innovation, visit www.kimberly-clark.com.

1The survey findings were generated via telephone in a nationally representative sample of 1,600 American adults Feb. 1-10, 2008. The margin of error is approximately +/- 4 percentage points.
2Barbara Russi Sarnataro. "Experts recommend exercises to help you sculpt a shapelier backside." WebMD.com 2008 http://www.webmd.com/fitness-exercise/features/how-to-get-a-better-butt.