CNN Integrates Facebook® Globally Across CNN.com and CNNMoney.com
Facebook Social Plugins Enable Online Audience to Recommend, Share and Comment on CNN Articles, Videos, Blogs and iReports with their Facebook Friends
Atlanta, GA, April 21, 2010 /PRNewswire/ — Continuing to press its advantage as the No. 1 news and information site, CNN.com and CNNMoney.com today launched site-wide integrations of Facebook Connect and new social plugins. The enhancements will incorporate multiple ways for CNN.com and CNNMoney.com users to seamlessly recommend, share or comment on the news site’s content with their friends on Facebook, as well as see when their friends have recommended, shared or commented on CNN.com content.
“Today it’s possible that people may be more connected with their friends on Facebook than they are to the people they see every day, and sharing what interests you most with your friends online has become a form of cultural currency,” said KC Estenson, senior vice president and general manager of CNN.com. “As one of the most trusted sources of original reporting, CNN is uniquely positioned to reinforce the connections between Facebook friends. We hope this effort will make our brand even more personally relevant to our audience.”
In 2009, CNN and Facebook joined forces and enabled millions to experience the Inauguration of Barack Obama right alongside their friends directly on CNN.com. The unique collaboration set a new record for the largest live video event in Internet history.
The latest chapter in CNN’s partnership with Facebook makes CNN.com and CNNMoney.com even more personalized and social, reflecting users’ activity directly on the sites through several tools, including:
Global Facebook Connect authentication
The core functionality behind Facebook Connect, which allows users to log into CNN.com with their Facebook account, integrating with their CNN Member Services profile.
Homepage Activity Feed
On the right side of the homepages of CNN.com and CNNMoney.com, there will be an Activity Feed featuring a combination of actions from the aggregated CNN.com audience as well as a user’s Facebook Friends, depending on the preferences of the user.
CNN.com profile page activity module
On a user’s profile page on CNN.com, they will be able to access more friend activity data, similar to what is available on the homepage module. In addition to managing their personal settings on the site, users can see more of their friends’ activity and interactions with the site.
Recommending Story Pages, Videos, Blog Postings and iReports
Whether logged into Facebook.com or connected to Facebook through CNN.com, users are able to “recommend” and share CNN articles, videos, blog postings and iReports with one click, as well as add a comment to their recommendation. Once a user takes an action, it will publish in the CNN.com homepage personalization module and the news feed of their Facebook profile. Further, if a user includes a comment while recommending or sharing, the news feed item will be more prominently displayed on the user’s Facebook wall. This feature will also display avatars of a user’s Facebook Friends who have recommended the story, as well as the total recommend count.
Facebook Connect in NewsPulse
Late last year, the U.S. edition of CNN.com unveiled NewsPulse – an intuitive filtering tool enabling users to search the site’s most popular articles and videos by topic or keyword, as well as read, watch or share that content without leaving the NewsPulse experience. In addition to being sortable by popularity, number of CNN.com comments and time published, NewsPulse now can be sorted according to the number of times a piece of content has been recommended or shared through Facebook Connect.
CNN.com is the No. 1 destination for online and wireless news according to Nielsen, garnering the greatest audience share in total minutes and page views and the most mobile usage among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include a Peabody Award, two EPpy awards, four CableFAX Best of the Web awards, a National Headliner award, and the 2009 Edward R. Murrow award for best website.
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