Citi MobileSM Technology Makes Everyday Banking on Your Cell Phone Effortless

NEW YORK, NY, April 02, 2007 /PRNewswire/ — A push of a button on your cell phone is all it takes to check your balance, pay bills, transfer funds, find an ATM and more. Today, Citibank, the leader in banking innovation introduces Citi MobileSM the first mobile banking application from a major U.S. bank that can be quickly downloaded onto cell phones, making mobile banking for Citibank clients as fast and effortless as banking online.

"Citi Mobile represents the next generation of technology that delivers a new level of service to our clients." said Charles Prince, Chairman and CEO, Citigroup Inc., "Providing on-the-go banking through mobile phones that comes with all the protection our clients have become accustomed to represents a natural evolution for us."

Citi Mobile combines the consumer need for convenient, on-the-go banking with advanced mobile technology that is compatible with more than 100 popular mobile devices, across major U.S. wireless carriers.

"Citibank prides itself on being at the forefront of technology and innovation and on providing a superior client experience," said Maura Markus, President, Citibank North America. "Citi Mobile is an example of our commitment to providing our clients even more choices and convenience for their everyday banking, wherever they may be. For our clients, it's like having Citibank Online in the palm of their hand."

Consumers can also rest easy that their personal information is safe. Citi Mobile transactions are secure with 128-bit encryption, the same technology that's used at In addition, absolutely no personal information is stored on the phone and if a cell phone is lost or stolen, Citi Mobile can be deactivated instantly. For added security Citi Mobile only permits access to accounts from the phone that is registered with the service, and via a client's 6-digit access code.

Citi Mobile is scheduled to launch in California this week and by mid year, all Citibank clients will be able to enroll in the service. Later this year, a Spanish language version of Citi Mobile will be released.

At launch, Citi Mobile clients will be able to sign up online and in the near future via Citibank branches and by phone. Once enrolled, one click is all it takes to download Citi Mobile—a small application that takes just a minute or two to install. Once installed, clients simply select the Citi icon on their phone to access their accounts. Through the Citi Mobile interface, clients will have immediate and highly secure access to their everyday banking and can navigate through menus to:

  • View real-time balances
  • See account activity
  • Pay bills
  • Set up future payments
  • Transfer money
  • Find a Financial Center or ATM
  • Direct connect to customer service representatives

Citi Mobile's user-friendly interface is designed to run on typical mobile phones as well as on high-end devices such as the Blackberry®. Clients will simply use the familiar up/down/left/right arrow keys found on all cell phones to navigate through Citi Mobile's many features. When new features become available, the Citi Mobile application will be upgraded automatically, with no customer intervention required.

Citi is a long-time innovator in banking technology; pioneering ATMs in the seventies, PC banking in the eighties, and online banking in the nineties. Today, Citi continues to innovate around the globe and recently introduced the world's first biometric payment service for cardholders in Singapore and the first of its kind, biometric ATM for microfinance clients in India. In the U.K., Citi recently purchased Egg Banking, the world's largest online bank, and launched a Vodafone-branded mobile-based international money transfer service. And in the United States, Citibank is conducting a pilot with MasterCard PayPass to offer clients a contactless payment tag for "tap-and-go" purchases at more than 46,000 U.S. retail outlets.

About Citibank

Citibank is a member of Citi, the leading global financial services company, which has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and wealth management. Major brand names under Citi's trademark red arc include Citibank, CitiFinancial, Primerica, Smith Barney, and Banamex. Additional information may be found at or

Media Contacts:

Luis Rosero
Tami Gross

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