TALK IN STYLE WITH TWO NEW HANDSETS FROM LG ELECTRONICS MOBILECOMM AND CINGULAR WIRELESS

The C2000 and C1500 Provide Technology, Style and a Range of Feature Options for Users Looking to Upgrade Their Mobile Lifestyles

ATLANTA and SAN DIEGO - Sept 1, 2005 - Today LG Electronics MobileComm (LG Mobile Phones) and Cingular Wireless launched two new handsets, the C2000 low cost clamshell camera phone and the lightweight, great value C1500 clamshell phone. Both of these new GSM phones come with a long list of robust mobile handset capabilities and support Cingular's latest and greatest multimedia services, including Instant Messaging and Music Tones providing a complete mobile experience.

"Handsets like the C2000 and C1500 represent the core of LG's promise to the consumer," said Jon Maron, director of marketing for LG Electronics MobileComm U.S.A. "These handsets incorporate the latest advances in design and technology from LG and offer robust and feature-rich mobile phones across a spectrum of price points, so consumers always have a choice when they select an LG phone."

"At Cingular, we pride ourselves on offering a handset portfolio that is as extensive and diverse as the communications needs of our customers," said David Christopher, Vice President, Product Management, Cingular Wireless. "The C2000 and C1500 offer solid feature sets at key price points all in slim, stylish packages."

The LG C2000

The C2000 handset is a camera phone that will grab people's attention and not let go. In addition to rich 640x480 snapshots from the integrated VGA camera, users can experience the convenience of voice-activated dialing, the quality of 64-chord polyphonic ringtones and the option of using Music Tones as ringers. With 16 megabytes of memory and Cingular's My MEdia folder to access and store downloaded games, ringtones and graphics, users can save the fun content they find and buy on the Cingular network and access it over and over again, whenever they want to play a game or change a ringtone. The C2000 features:

• Speakerphone for hands-free conversation
• IM capability for "Hands-On" chats with friends and family
• Built-in mirror for self-portraits
• Photo caller ID and voice-activated dialing

The LG C1500

Users can experience an extra bit of color from incoming calls on the C1500. Besides a color filter external display with caller ID and rich 64-chord polyphonic sound, users can customize their phone with the latest Music Tones on the C1500. An easy-to-access speakerphone keeps calls sounding clear, while IM capability also lets users stay in touch. Weighing in at only three ounces, the C1500 also incorporates:

• Advanced features such as an internal 65K color LCD screen
• Multimedia messaging capabilities and 16 megabytes of flash memory for storing downloaded content.

The C2000 and C1500 are available for $59.99 and $29.99, respectively, after a $30 mail-in rebate and with a two-year service agreement at select Cingular Wireless retail stores nationwide. For complete product information and availability in your area, visit www.cingular.com.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 51.6 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation -- the ALLOVER^SM network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover®, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com. Get Cingular Wireless press releases
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About LG Electronics, Inc.

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

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