MOTOROLA AND OAKLEY ANNOUNCE LAUNCH OF RAZRWIRE™ WITH CINGULAR WIRELESS
Bluetooth® Enabled Eyewear Redefines Hands-free Mobility
SCHAUMBURG, IL, FOOTHILL RANCH, Calif.
and ATLANTA, July 25, 2005 - Motorola, Inc. (NYSE:
MOT), a global leader in wireless communications, and Oakley,
Inc. (NYSE: OO), a worldwide leader in premium sunglasses
and apparel, today announced the expected availability of
RAZRWIRETM Bluetooth® eyewear in early August at select
Cingular Wireless retail stores and online at www.cingular.com,
RAZRWIRE™ is the world's first eyewear to combine patented
Oakley optics with Bluetooth® wireless technology.
"Seamless mobility is here, now with the availability of RAZRWIRE," said Bruce Hawver, vice president of companion products, Motorola's Mobile Device business. "Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next."
"RAZRWIRE's fully integrated design takes advantage of the world's best eyewear and wireless technologies to give freedom of life, movement and communication anywhere and everywhere you want to be, so now seeing and hearing is believing," said Cos Lykos, vice president of business development, Oakley. "Our partnership with Motorola expands the possibilities of Oakley's new electronics category, offering our engineers an expanded arsenal to develop new and innovative electronics products."
"RAZRWIRE is the essence of innovative mobile communications, offering a wearable Bluetooth solution that provides access to our ALLOVERsm network while allowing consumers to enjoy their active lifestyles with comfort and convenience, " said David Christopher, vice president of product management, Cingular Wireless. " We are excited to be the first wireless carrier to offer RAZRWIRE."
RAZRWIRE™ is armed with Motorola's third generation Bluetooth® technology and supports Bluetooth® RF protocol 1.1 and 1.2 ensuring compatibility with most Bluetooth®-enabled cellular phones and other Bluetooth® devices*. Esthetically, the Bluetooth® module is designed to complement the overall look of the sunglasses, creating truly wearable technology.
The intuitive, easy-to-use controls include two volume buttons and a single button used to handle incoming and outgoing calls. RAZRWIRE™ allows you to carry on phone conversations while up to 30 feet away from your compatible Bluetooth®-enabled cell phone. Charging is easy using an included wall charger or through a USB computer port using an optional cable.
Bluetooth® Sniff Mode technology increases the battery life of RAZRWIRE™, offering continuous talk time of more than five hours and standby time of up to approximately 100 hours. RAZRWIRE™ is designed for comfort - module's speaker can be worn on either ear or removed entirely depending on your preference.
For durability and all-day comfort, the RAZRWIRE™ frame is made of Oakley's proprietary O-Luminum, an alloy 40 percent lighter than pure titanium. Custom engineered spring hinges provide a secure, adaptable fit, and soft Unobtainium® components increase grip with perspiration for virtually any activity your involved in. The Plutonite® lenses, which filter out 100 percent of UV and harmful blue light, feature Oakley's patented XYZ Optics®, an innovation that maximizes clarity at all angles of vision throughout all surfaces of the wrapped lens contours.
The semi-rimless design means there's no frame rim to block your downward view. The engineering construction of the lens and frame meets all ANSI Z87.1 standards for impact protection. RAZRWIRE™ can also accommodate Oakley prescription lenses with an optional prescription lens adapter.
RAZRWIRE™ will have limited availability
at select Cingular Wireless retail locations and online
in early August for $294.99. This includes the sunglasses,
Bluetooth® module and a wall charging unit. RAZRWIRE™ will
initially be available in three color frame/lens color combinations,
including Platinum/Gold Iridium, Pewter/Black Iridium and
Wider distribution of RAZRWIRE™ will include
additional Cingular stores and Oakley's own retail stores
and sunglass specialty locations later in the third quarter.
Additional information can be found at http://oakley.motorola.com.
About Motorola, Inc.
Motorola is a Fortune 100 global communications
leader that provides seamless mobility products and solutions
across broadband, embedded systems and wireless networks.
In your home, auto, workplace and all spaces in between,
seamless mobility means you can reach the people, things
and information you need on the go. Seamless mobility harnesses
the power of technology convergence and enables smarter,
faster, cost-effective and flexible communication. Motorola
had sales of US $31.3 billion in 2004. For more information:
About Oakley, Inc.
Oakley: a world brand, driven to ignite
the imagination through the fusion of art and science. Building
on its legacy of innovative, market-leading, premium sunglasses,
the company offers a full array of products including performance
apparel and accessories, prescription eyewear, footwear,
watches and electronics to consumers in more than 100 countries.
Trailing-12-month net sales through June 30, 2005 totaled
$615.3 million and generated net income of $49.0 million.
Oakley, Inc. press releases, SEC filings and the company's
annual report are available at www.oakley.com.
About Cingular Wireless
Cingular Wireless is the largest wireless
carrier in the United States, serving 51.6 million customers.
Cingular, a joint venture between SBC Communications Inc.
(NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the
largest digital voice and data network in the nation - the
ALLOVERSM network - and the largest mobile-to-mobile community
of any national wireless carrier. Cingular is the only U.S.
wireless carrier to offer RolloverSM, the wireless plan
that lets customers keep their unused monthly minutes. Details
of the company are available at http://www.cingular.com.
Get Cingular Wireless press releases e-mailed to you automatically.
Sign up at http://www.cingular.com/newsroom.
Oakley Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including but not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators are based upon current information and expectations and are subject to change based on factors beyond the control of the company. Forward-looking statements typically are identified by the use of terms such as "may," "will," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: the acceptance in the marketplace of the company's new product introductions; the company's ability to maintain approved vendor status and continue to receive product orders from the U.S. military; the company's ability to integrate and operate acquisitions, the company's ability to manage rapid growth; risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on eyewear sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; a weakening of economic conditions could continue to reduce demand for products sold by the company and could adversely affect profitability, especially of the company's retail operations; terrorist acts, or the threat thereof, could adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company's operations and financial performance; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; reductions in sales of products, either as the result of economic or other conditions or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company's operations including temporary blackouts at the company's facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters concentrated in Southern California where a significant portion of the company's operations are based; the company's ability to identify and execute successfully cost control initiatives; and other risks outlined in the company's SEC filings, including but not limited to the Annual Report on Form 10-K for the year ended December 31, 2004 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.
*The RAZRWIRE supports hands-free and/or headset profiles. To confirm your product is Bluetooth®-enabled, go to www.bluetooth.com/products or call 1 877 MOTO BLU (1.877.668.6258).
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. © Motorola, Inc. 2005.