BUBBLICIOUS® GUM AND "KING JAMES" CROWN THE NEW KINGS OF THE ULTIMATE BUBBLE BLOWING LEAGUE™

NBA All-Star and U.B.B.L. ™ Commissioner LeBron James Declares Winners of Nationwide Bubble-Blowing Competition

NEW YORK, NY · October 1, 2007 /PRNewswire/ — Cadbury Adams USA, makers of Bubblicious® bubble gum and part of Cadbury Schweppes plc, the world's leading bubble gum company, teamed up with NBA All-Star LeBron James of the Cleveland Cavaliers to salute the champions of The Bubblicious Ultimate Bubble Blowing League™ (U.B.B.L.™). League commissioner LeBron James crowned three divisional champions today at the U.B.B.L. Ultimate Bubble Blowout™ Tournament, the culmination of a summer-long, nationwide competition to identify the best of the best in bubble-blowing.

Today's Ultimate Bubble Blowout Tournament winners—Marissa Chamison, 10, of Atlanta, Georgia; Justine Muldonian, 14, of Raynham, Massachusetts; and Nathan Drosopoulos, 17, of Raleigh, North Carolina — separated themselves from a field of more than 50 bubble-blowing all-stars who competed for the title of The Ultimate Bubble™ Blowing Champion at Dave and Buster's, located in New York City's Times Square. Divided into three age groups—8-10, 11-14 and 15-18—competitors earned the right to compete today by blowing the largest bubble in their respective regional qualifying tournaments.

"Bubble-blowing is a lot like playing basketball—you have to give it your all and perform at 110% to be a champion, and that's exactly what our winners did today," said LeBron James, the official U.B.B.L. commissioner. "For all of you other bubble-blowers out there, the off-season starts now so grab a pack of Bubblicious and start practicing for next year."

The U.B.B.L. took the nation by storm this summer, staging 12 regional tournaments in cities such as New York, Miami, Los Angeles and LeBron's hometown of Akron, Ohio. In addition to these organized tournaments, the U.B.B.L. made it easy for bubble-blowing fans to hold competitions right in their own backyards. Those who are either young in age or young at heart were invited to form their own leagues at the U.B.B.L. official Web site, www.theultimatebubble.com. Kids could also download cool, free league stuff from the Web site, such as a bubble meter to track the size of their bubbles; tips on how to blow big bubbles; team trading cards; iron-ons to make an official U.B.B.L. t-shirt and a template to create their own U.B.B.L. newspaper article.

"The excitement generated by the U.B.B.L. reaffirms America's love affair with bubble-blowing," said Victoria Lozano, vice president of marketing, Cadbury Adams. "The U.B.B.L. is a celebration of the type of fun that has been synonymous with Bubblicious for the past 30 years, and Bubblicious looks forward to remaining so for years to come."

For more highlights from this summer's U.B.B.L. competition or to learn about the latest and greatest in bubble-blowing, please visit www.theultimatebubble.com.

About Cadbury Adams

Headquartered in Parsippany, New Jersey, Cadbury Adams USA LLC, is the U.S. confectionery business unit of Cadbury Schweppes plc - the world's top confectionery company (and the only confectionery company to span chewing gum, confectionery and chocolate categories), and one of the world's leading beverages companies.

The brand portfolio of Cadbury Adams USA LLC includes some of the best-loved confections in the US, including Trident®, Dentyne®, Halls®, Bubblicious®, Sour Patch®, Swedish Fish®, Chiclets®, Certs® and new Stride®, The Ridiculously Long Lasting Gum®. Cadbury Adams USA "firsts" include the first vanilla pellet gum (Dentyne Ice® Vanilla Chill™), sugar free pellets with two contrasting flavors in every pack (Trident Strawberry fusion flavor) soft-chew gum with intense breath-freshening power (Dentyne Fire® Cinnamon Spice and Dentyne Ice® Cool Frost®), easy close envelope packaging, and the first center-filled pellet gum in the US (Trident Splash® and Dentyne Blast®). Trident® Tropical Twist® was one of the first fruit flavored gums to lead the fruit category. Our people create brands people love with passion, dedication and drive. For more information, visit www.cadburyadams.com