Ben & Jerry's Lifts the Lid on April Fool's Day Cloning Stunt
Fictitious Cloned Dairy Company Revealed To Raise Consumer Awareness of Cloned Food Consumption
Burlington, Vermont (April 1, 2009) /PRNewswire/ — Today, Ben & Jerry's lifted the lid on an April Fool's Day event aimed at raising consumer awareness of the government's recent approval of cloned milk and meat within the human food supply chain. In late-March Ben & Jerry's went undercover through the launch of Cyclone Dairy, a fictitious dairy company marketing milk made from 100% cloned cows, to gauge consumer reaction surrounding this issue. The make-believe company was launched via the Web site CycloneDairy.com and street sampling initiatives in Manhattan, with support from the Center for Food Safety, a nonprofit public interest organization based in Washington, D.C.
"April Fools! Ben & Jerry's is just kidding about Cyclone Dairy – but we're serious about the need for a system to track cloned animals," said Walt Freese, Chief Euphoria Officer for Ben & Jerry's. "Americans should have the basic right to choose the foods they want to eat."
In January 2008, the U.S Food and Drug Administration declared milk and meat from cloned animals safe for human consumption, enabling cloned food products to enter the U.S. food supply. However, many Americans are not aware of this fact and are uncomfortable with the idea of eating cloned food products. In fact, a 2008 national poll conducted by the Food Marketing Institute revealed that more than three-quarters of Americans are not comfortable with eating foods from cloned animals.
"Ben & Jerry's believes that we need a national clone tracking system so companies and consumers can avoid eating cloned foods if they so choose," said Freese. "Ben & Jerry's staged this event in the spirit of raising public awareness, defending consumer choice, working toward better policies on cloned animals and highlighting that the awful truth is that this kind of dairy company could open for business today."
Ben & Jerry's has been an outspoken advocate for cautious national policies on cloned animals for years, including a march of activists dressed as cloned cows on Capitol Hill in March of 2007. If you are concerned about this issue and would like to avoid eating cloned animals, please visit BenJerry.com for more information on how you can be an advocate for a cloned animal tracking system.
About Ben & Jerry's
Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2007 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.