BAHA MAR CELEBRATES THE BIRTH OF A NEW GENERATION OF DESTINATION RESORTS WITH GROUNDBREAKING CEREMONY

The multi-billion dollar resort is the only development of this magnitude in the western hemisphere.

Nassau, The Bahamas, Feb. 22, 2011 /PRNewswire/ — Baha Mar celebrated the commencement of construction with its official groundbreaking ceremony on Feb. 21, 2011. The largest single-phase resort development in the history of the Caribbean, the 1,000-acre, $3.4 billion resort, gaming and entertainment complex is slated to open in late 2014, and will include some of the world’s most famous hotel brands, setting a new standard of luxury for the hospitality industry.

Baha Mar’s Chairman and CEO, Mr. Sarkis Izmirlian, addressed the large audience and said, “Baha Mar, born from a singular vision, is surprisingly breathtaking in its magnitude. The vision of Baha Mar started more than 5 years ago with a plan to deliver an authentic Caribbean experience combining the essence and spirit of The Bahamas with the distinction of luxury resorts. The world famous, crystal clear Bahamian water, stunning white sand beaches, and authentically friendly people are the foundation for our unique destination, filled with vibrant experiences in entertainment, gaming, hospitality and service.”

Baha Mar’s groundbreaking ceremony featured numerous VIP speakers, including Sir Michael Barnett, Chief Justice; The Honourable T. Brent Symonette, Deputy Prime Minister of the Commonwealth of The Bahamas; The Honourable Vincent Vanderpool-Wallace, Minister of Tourism & Aviation; Mr. Li Ruogu, Chairman & President, The Export-Import Bank of China; His Excellency Hu Dingxian, Ambassador of the People’s Republic of China to the Commonwealth of The Bahamas; and Mr. Liu Jinzhang, VP, China State Construction Engineering Company Ltd. Event highlights were Lion Dance and Junkanoo performances, representing a fusion of Bahamian and Chinese cultures.

Mr. Izmirlian continued, “This is a historic day not only for Baha Mar, but for The Bahamas, our partners, and, just as significantly, for the global tourism industry. Baha Mar represents an unprecedented alliance of powerhouses in the hospitality, financial and construction industries, and signals a shifting of sands for the travel industry. Baha Mar represents the birth of a new generation of destination resorts that will compete on a worldscale.”

Baha Mar will create a collection of world-renowned brands offering the highest levels of luxury, amenities and service, including Rosewood Hotels & Resorts, Morgans Hotel Group, Hyatt Hotels & Resorts, and a world-class Casino Hotel, creating a total of 2,250 new rooms within four spectacular new hotels.

Baha Mar will boast the largest convention center in The Bahamas, with 200,000 square feet of space, which can also double as a world-class entertainment venue and sports arena. Baha Mar’s stunning, new 100,000 square-foot casino will be the largest in the Caribbean, making it the only true gaming experience outside Las Vegas.

A 20-acre Eco Water Park and pool experience, along with three unique spas, including the largest spa in the Caribbean, will be situated on the Bahamian Riviera, along 3,000 feet of the most pristine beach in the world. The planned 18-hole Jack Nicklaus Signature Course is one of a select few top-tier Nicklaus courses in the world, and will be the only true championship course in The Bahamas. Other amenities will include a 50,000 square-foot retail village combining an upscale shopping experience with Bahamian arts and crafts, chef-branded restaurants, and entertainment venues.

The realization of the Baha Mar vision is due in large part to the confidence and strong support given by the Bahamian people, the Bahamian government and the Bahamian tourism industry. Tourism accounts for 60 percent of the Bahamian gross domestic product (GDP), and current estimates are that Baha Mar will contribute an additional 10 percent growth in the Bahamian GDP.

Baha Mar represents a direct benefit to The Bahamas through the creation of 12,000 new jobs and the corresponding contribution of more than $305 million in annual wages. According to projections, Baha Mar will help raise the average annual income for a Bahamian family from $29,000 to $33,500, and in its first year of operations will contribute almost $1 billion to the local economy. Baha Mar’s long-term benefits to The Bahamas also include $4.7 billion in tax revenue and a GDP contribution of $11.2 billion over a 20-year period.

For more information, visit www.bahamar.com.


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Media Contacts:

Jamey Ivey / Megan Prawdzik
The Zimmerman Agency
(850) 668-2222 Direct
(850) 228-5988 Mobile
Robert Sands
Baha Mar Ltd.
(242) 677-9026 Direct
(242) 424-0100 Mobile