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Avon Foundation for Women Celebrates Breast Cancer Awareness Month

October Events Promote the Critical Message that Early Detection Helps Save Lives

New York, NY, October 16, 2009 /PRNewswire/ — The Avon Foundation for Women is marking Breast Cancer Awareness Month with a lineup of meaningful events, celebrations, and tributes. Throughout October, the Foundation will call attention to the critical message that early detection helps save lives, and raise millions of dollars for the breast cancer cause, using many vehicles and channels, including the sale of fundraising products, Avon Walks for Breast Cancer, and the annual Foundation Awards Gala, which highlights and honors advances in the fight against breast cancer and domestic violence.

Reese Witherspoon explains, “The initiatives of the Avon Foundation’s Breast Cancer Crusade raise critical funds and awareness to combat breast cancer around the world. As a woman, a mother and the Honorary Chair of the Avon Foundation, I am proud to lend my support to this cause not just during October, but throughout the year, whether participating in a walk, purchasing a fundraising product, or donating time or money. I hope everyone finds a way to join our mission to promote early detection, further medical research, and ultimately find a cure for this devastating disease."

This year, the Foundation introduced three new products to its iconic pink ribbon fundraising collection: the Avon Breast Cancer Crusade Tote Bag designed by Marimekko® and endorsed by Reese Witherspoon, the Avon Breast Cancer Crusade Watch, and the Avon Breast Cancer Crusade Moisturizing Soap. Each product is priced affordably under $15.00 and raises lifesaving funds for the Avon Breast Cancer Crusade. The products are available through Avon Representatives or at www.avonfoundation.org.

Also in October the final 2009 Avon Walks for Breast Cancer take place in New York, NY (October 10th – 11th) and Charlotte, NC (October 24th – 25th). The Avon Walk series, which launched nationwide in 2003, offers participants a choice of walking a marathon (26.2 miles) or a marathon and a half (39.3 miles) over a weekend, and all walkers raise an impressive minimum of $1,800. Funds raised are donated to over 200 local, regional and national breast cancer organizations. Avon walks have engaged over 119,000 participants and millions of donors since 2003, and have raised more than $315 million. During these challenging economic times, these donations have never been more critical to ensuring access to quality care and research progress.

Wrapping up the month is the Foundation’s annual Awards Gala in New York on October 27th to honor the women, men, and countless organizations working to improve the lives of women globally through fighting to end breast cancer and domestic violence. Andrea Jung, CEO & Chairman of Avon Products, Inc. will host the Gala with Reese Witherspoon, and help call attention to the incredible work of the Foundation and the organizations it funds.

“Thanks to the commitment of our Avon associates, Sales Representatives, customers and supporters worldwide, by the end of this year, Avon and the Avon Foundation for Women will have raised over $725 million worldwide for programs that improve women’s lives, with the vast majority of these funds raised for our Breast Cancer Crusade,” said Andrea Jung. “We are truly honored to play an important role in the breast cancer cause, and we look forward to the day when, working together, we can eliminate breast cancer from the face of this earth.”

The Avon Foundation for Women, a 501(c)(3) public charity, was founded in 1955 to improve the lives of women and their families, and today brings this mission to life through a focus on breast cancer and domestic violence. The Avon Breast Cancer Crusade launched in 1992 and has now reached 55 countries, raising awareness and funds for access to care and finding a cure for breast cancer, with a focus on the medically underserved. Speak Out Against Domestic Violence initiative was launched in 2004 and has expanded to 45 countries to support awareness, education, community outreach, direct service programs and the prevention of domestic violence, with a new focus on access to justice for victims. Through 2009, Avon global philanthropic efforts have raised and awarded more than $725 million worldwide. For information visit www.avonfoundation.org.