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New York, NY, October 29, 2009 /PRNewswire/ — Reese Witherspoon made her debut yesterday on the world’s largest stage – Times Square - with the launch of her fragrance In Bloom, in partnership with Avon.

In Bloom by Reese Witherspoon is a true collaboration between Avon and the star, who was intimately involved with all the aspects of the fragrance’s development. To introduce In Bloom to both consumers and Avon Representatives, Avon and Witherspoon took over Times Square today in a multi-tiered event.

The launch included:

  • A special reception for over 100 top Avon Representatives, hosted by Witherspoon and Geralyn Breig, Senior Vice President and President of Avon North America, at Times Square Studios.
  • The newly released commercial for In Bloom, featuring the award-winning actress, played on three of the most prominent super signs throughout the midtown Manhattan area.
  • Avon-branded street teams distributed thousands of In Bloom samples to the crowds in Times Square.
  • Consumer sweepstakes to win the fragrance, autographed by Witherspoon. One autographed fragrance was given away every five minutes during the event.
  • In Bloom experience for consumers inside Times Square Studios, where they were able to shop with Avon Representatives.

“The fragrance is sensual, romantic, and alluring,” said Witherspoon. “It is truly indicative of where I am in my life today - I’m feeling very strong and independent, and so happy.”

Alluring and mysterious, In Bloom by Reese Witherspoon is for the multi-faceted woman who is down to earth yet glamorous, elegant, authentic and confident. The romantic scent sparkles with a provocative blend of feminine floral notes, reflecting the scents of Reese’s childhood.

The fragrance is also available as a limited edition Parfum that features a lavishly sensual and concentrated mix of blooming flowers. It is housed in a special gift box, featuring a bottle charm of Reese’s monogram.

The In Bloom by Reese Witherspoon Fragrance Collection
In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)
In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)
In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)
In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)
In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)

Availability: In Bloom by Reese Witherspoon is available exclusively through Avon Representatives nationwide. To find an Avon Representative call 1-800-FOR-AVON or visit