Audi to Set Electricity Free on 9.15.09

HERNDON, Va. (September 10, 2009) /PRNewswire/ — Audi today called for an end to uninspired, restrained use of electricity. This vital force of nature has been suppressed and underutilized for too long. What was once seen as the mother of all natural forces has been dumbed down. Wussified. Constricted.

Electricity is fierce and powerful. It can split a tree in half and ignite a forest fire. It is feared and revered. And we run for cover when it gets too close.

Without question, electric current transformed and shaped civilization - bringing light to the darkest corners of the planet. Making communications instantaneous. Sparing humans the most tedious of tasks.

And yet, for all of its transformative might, electricity rarely gets to live up to its full potential. It sits innocently in a toothbrush or toaster. It powers golf carts and gaming consoles. Even light bulbs now twist it into relative timidity.

It's time to loosen mankind's grip on electricity, to stop holding it back. Therefore, on September 15, 2009, Audi will begin to do just that so electricity will finally get the chance to run wild and free and completely untamed.

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.