THE AMERICAN OPTOMETRIC ASSOCIATION AND 3D@HOME CONSORTIUM SIGN MEMORANDUM OF UNDERSTANDING

Organizations Will Share Scientific, Clinical Research for Better Understanding of 3D/S3D Viewing and Promotion of Vision Health

New York, NY, March 16, 2011 /PRNewswire/ — The American Optometric Association (AOA) and its 36,000 members today announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) today, stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays.

The cooperative relationship will be a conduit for the exchange of the most current information and research. Both the AOA and the 3D@Home Consortium acknowledge vision and eye health may enhance consumers’ abilities to view 3D/S3D images, and ultimately increase their use of such technology. The two groups will collaborate in the development of common interest strategies, exchange of ideas, and shared best practices.

Potential projects covered by the MOU include: 1) enhanced public and professional communication; 2) development and design of 3D/S3D based vision risk assessment tools; 3) development and design of applied therapies; 4) providing new integrated efforts for quality improvement and evaluation; and 5) improved public health and vision and eye health.

Both groups will be encouraging their constituents to incorporate the use of stereoscopic testing and educational materials in their products, helping the public build an appreciation for the importance of optometry-delivered vision and eye health care, as well as the importance of yearly comprehensive eye exams. For more information, visit www.3Deyehealth.org.

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About the American Optometric Association (AOA):

The American Optometric Association represents approximately 36,000 doctors of optometry, optometry students and paraoptometric assistants and technicians. Optometrists serve patients in nearly 6,500 communities across the country, and in 3,500 of those communities are the only eye doctors. Doctors of optometry provide two-thirds of all primary eye care in the United States. For more information, visit www.aoa.org.

About The 3D@Home Consortium:

3D@Home is a global, not-for-profit membership organization formed to accelerate the adoption of 3D into homes worldwide. The group’s membership list includes large and small multinational companies whose products and services span the 3D eco-system, including, 3D creation and capture, production, post-production, compliance testing, transmission, and 3D display, playback and accessories. For more information, visit http://www.3DatHome.org.

Media Contact:

Susan Thomas
(314) 983-4263